Kids Engage in Disney Infinity, Game Generates Big Numbers

Disney sold 400,000 units of its “Infinity” game system in the two weeks since its debut, generating an estimated $30 million. In its first week of availability, sales for the new game matched sales of Activision Blizzard’s “Skylanders Giants” during its debut week. According to Activision, “Skylanders Giants” was the top children’s game of the 2012 holiday season. Like “Skylanders,” “Infinity” allows kids to combine collectible figures with on screen video game play. Continue reading Kids Engage in Disney Infinity, Game Generates Big Numbers