Netflix Plans to Experiment With Lower Price in Asian Markets

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment With Lower Price in Asian Markets

Netflix Will Continue Broadcast Partnerships, Remain Ad-Free

Maria Ferreras, Netflix VP of business development for EMEA (Europe, Middle East and Africa), explained that Netflix will not discontinue its broadcast partnerships in which it takes global rights outside a production’s territory of origin. Speaking at the IBC Conference in Amsterdam, Ferreras pointed to a production in partnership with the United Kingdom’s Channel 4 as an example. U.K. producers have been concerned that Netflix would cease these partnerships as it gets deeper into local production. The company also reiterated it would not run ads on its streaming service. Continue reading Netflix Will Continue Broadcast Partnerships, Remain Ad-Free