LinkedIn Hopes to Grow Audience with User Generated Content

Social network LinkedIn brought in $473.2 million in revenue for the first quarter of 2014. The company’s plan for the coming years is to increase the number of users and the frequency that those users visit the site by focusing on content posted by well-known professionals and everyday users alike. Currently, LinkedIn has 300 million people signed up for an account on their site, but during Q1, it had only 186 million unique visitors monthly via computers. Continue reading LinkedIn Hopes to Grow Audience with User Generated Content

Revamped LinkedIn Today Features New Content Channels

The launch of new magazine-style content channels is another step by LinkedIn toward becoming an online media entity with a focus on business news. The social network revamped its LinkedIn Today offering yesterday with a simpler design, the introduction of 20 channels (or categories) of news, multiple options for sorting content, and revised email digests. Users can subscribe to channels and authors who are part of the Influencer program. Continue reading Revamped LinkedIn Today Features New Content Channels