Amazon is offering advertisers a unique marketing opportunity within “Thursday Night Football,” inviting them to take advantage of new streaming tech by programming different creative messages within the same 30-second slot. “For the first time in NFL history, fans across the country will no longer view the same national commercials while enjoying live coverage provided by Prime Video on Fire TV devices,” Amazon said at the NewFronts. For example, an automotive brand could promote sports cars to younger adults, SUVs to outdoor enthusiasts and a general spot for everyone else — all in the same 30-second window. Continue reading Amazon Offers New Ad Model for Thursday Night NFL Games

Small social video app Triller saw an opportunity to grow in July when news of a potential TikTok ban was brewing. Triller’s first “get” was the Sway Boys, a group of TikTok influencers who had been mulling over the idea of starting their own app but were convinced to join Triller by its majority owner, entertainment executive Ryan Kavanaugh. He offered them a juicy deal: In exchange for joining, he told them, he’d give them equity and roles within Triller. And they could still post on TikTok, just less frequently. Continue reading Triller Rolls Out the Red Carpet to Attract TikTok Influencers