Content creators who relied on remote workflows through the height of COVID-19 now realize those protocols are here to stay. Centralized cloud-based data repositories are a convenient hub from which to manage the processing of sound and image throughout production. The HPA NET lunch event, “Color Grading in the Cloud: A Case Study” analyzed that critical step from the perspective of the short film “Fathead,” produced by the Entertainment Technology Center@USC. “Fathead” was shot on a volume stage and uploaded from the camera to the cloud, where the entire workflow took place. Continue reading ‘Fathead’ Case Study: HPA Analyzes Color Grading in Cloud

At Baylor University’s Research and Innovation Collaborative (BRIC), Baylor film and digital media professors Corey Carbonara and Michael Korpi and senior research scientist Gary Mandle introduced 6P Color, the fruits of three years of research into exploring the creation of a wider color gamut image. The daylong virtual and in-person event was also the flagship launch of SMPTE+, the organization’s new channel for content and networking, introduced by SMPTE president Hans Hoffman and executive director Barbara Lange. “Expanding the Color Universe: The Next Frontier in Imaging” was the inaugural event in the new SMPTE+ Series. Continue reading Baylor Launches 6P Color Imaging System at SMPTE+ Event

Panavision made its Cine Gear Expo debut of the Millennium DXL2 8K camera, 8K workflow improvements, a customized optics system for specific use with drones and gimbals, four new large-format lenses and a technology demonstration of a major advance in filter technology. The new products, said Panavision chief executive Kim Snyder, are intended to evolve the ecosystem surrounding the Millennium DXL2. “We’re building a bridge between products and processes,” said senior vice president of innovation Michael Cioni. Continue reading Panavision: Lenses for Drones, New Filter Tech, 8K Workflow

The annual HPA Tech Retreat opened in Indian Wells, California, near Palm Springs. The sold-out event hosts 600 executives and technologists in broadcast, cable, digital and feature film industries. In addition to an “Innovation Zone,” the new term for the former demo room, the HPA Tech Retreat is known for its days-long series of lectures and panels, all of which are a deep dive into technology. All of Tuesday was devoted to a single topic: Snowflake Workflows are Turning into Distribution Snowstorms! Continue reading HPA Tech Retreat Looks at Approaching Tipping Point in Media

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

Is post production dead… or has it just fled to the cloud? That question was posed by HPA President Leon Silverman who moderated a panel on the future of post production at the HPA Tech Retreat yesterday. Post production facilities coping with complicated metadata and new delivery platforms are moving services to the cloud, and panelists from companies including Sony, Premiere Digital, Paramount, Light Iron and others described how they are incorporating cloud services. Continue reading HPA Panel Addresses Post Production’s Move to the Cloud

Columbia Pictures’ “After Earth” was screened via a Sony 4K digital cinema projector this weekend during the Cine Gear Expo in Los Angeles. After attendees filled the 500-plus-seat Paramount Theatre on Friday, a second screening was added on Saturday. “After Earth” was among the first feature films produced using Sony’s 4K F65 camera. Sony, Canon and Red are among the major camera makers now able to support 4K. Continue reading Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV