Leichtman Archives

HDTV Survey: Most U.S. Consumers Are Not Familiar with 4K TV

By Rob Scott
March 11, 2014

Leichtman Research Group conducted its 11th annual HDTV-focused consumer survey and learned that the majority of respondents have not heard of 4K/Ultra HD, suggesting the industry may need to educate consumers in order to foster adoption of the technology. According to LRG, only 30 percent of adults have heard of 4K, while only about one-third of that group has actually seen a 4K TV. Additionally, strong interest in purchasing a 4K set was not evident in the findings. Continue reading HDTV Survey: Most U.S. Consumers Are Not Familiar with 4K TV

Cord Cutters Canceling Internet Service More Than Pay TV

By Rob Scott
May 30, 2013

In a new twist to cord cutting, the trend in which consumers cancel their cable subscriptions in favor of Internet video, surveys indicate that hundreds of thousands of Americans canceled their home Internet service last year. As consumers leverage the growth of free Wi-Fi hot spots and fast new wireless networks via their smartphones and tablets, some are cutting their home Internet cord more so than their pay TV cord. Continue reading Cord Cutters Canceling Internet Service More Than Pay TV

Cord-Cutting: U.S. Pay TV Providers Lose Subscribers in Q1

By Rob Scott
May 21, 2013

According to the Leichtman Research Group, pay TV experienced a disappointing first quarter for 2013. Cable companies lost an estimated 263,735 subscribers, which may have been the result of an increase in cord-cutting. While satellite TV providers and phone companies offering television gained some subscribers, the numbers were lower than in previous first quarters. Further losses are anticipated for Q2. Continue reading Cord-Cutting: U.S. Pay TV Providers Lose Subscribers in Q1

Viewing Trends: DVR and VOD on the Rise in U.S. Households

By Rob Scott
November 9, 2011

Leichtman Research Group reports 44 percent of U.S. households with TVs have a DVR, up from 8 percent in 2005.
LRG also found that one-third of DVR households have more than one DVR, and 73 percent of digital cable subscribers have used VOD.
“On-demand TV viewing in the forms of DVR and VOD, as well as Netflix streaming, have significantly increased in terms of usage and popularity over the past few years,” said Bruce Leichtman. “Yet these on-demand TV platforms remain largely complementary to traditional TV services and viewing, with about 90 percent of all TV viewing in the U.S. still being via live TV.”
Additional LRG findings (on a scale of 1 to 10, with 10 being excellent): 80 percent of DVR owners rate the service 8 to 10, 62 percent of cable VOD users rate the service 8 to 10, 63 percent of Netflix subscribers rate the Watch Instantly feature 8 to 10, 20 percent of Netflix subscribers use Watch Instantly daily.