By
Rob ScottMarch 11, 2014
Leichtman Research Group conducted its 11th annual HDTV-focused consumer survey and learned that the majority of respondents have not heard of 4K/Ultra HD, suggesting the industry may need to educate consumers in order to foster adoption of the technology. According to LRG, only 30 percent of adults have heard of 4K, while only about one-third of that group has actually seen a 4K TV. Additionally, strong interest in purchasing a 4K set was not evident in the findings. Continue reading HDTV Survey: Most U.S. Consumers Are Not Familiar with 4K TV
In a new twist to cord cutting, the trend in which consumers cancel their cable subscriptions in favor of Internet video, surveys indicate that hundreds of thousands of Americans canceled their home Internet service last year. As consumers leverage the growth of free Wi-Fi hot spots and fast new wireless networks via their smartphones and tablets, some are cutting their home Internet cord more so than their pay TV cord. Continue reading Cord Cutters Canceling Internet Service More Than Pay TV
According to the Leichtman Research Group, pay TV experienced a disappointing first quarter for 2013. Cable companies lost an estimated 263,735 subscribers, which may have been the result of an increase in cord-cutting. While satellite TV providers and phone companies offering television gained some subscribers, the numbers were lower than in previous first quarters. Further losses are anticipated for Q2. Continue reading Cord-Cutting: U.S. Pay TV Providers Lose Subscribers in Q1