Once a top seeded player in the educational toys and games industry, LeapFrog is having trouble competing with app developers in today’s highly tech driven market for children’s toys. In 2011, it became one of the first companies to launch a successful tablet for kids, only to be pushed out of the market a few years later by the ubiquitous presence of the iPad and other tablets. Since then LeapFrog has had no choice but to drop prices on a device that once made up half its annual revenue. Continue reading LeapFrog Struggles in Tech Driven Market for Children’s Toys

LeapFrog Enterprises plans to launch its $150 kid-friendly LeapTV game console this fall. The twist? LeapTV will debut with 100 games and videos approved by professional educators, those who ideally know what is best for children. The console will include personalization features and motion-sensing controls similar to those introduced with Nintendo’s Wii. Games will target children ages 3 to 8. At launch there will be nine cartridge titles offered, with additional titles available digitally. Continue reading LeapFrog to Launch Educator-Approved Game Console for Kids