Nintendo Outlines New Move into Health-Related Entertainment

Nintendo wants to improve your quality of life. In a letter to shareholders, CEO Satoru Iwata outlined the company’s plan to establish itself as a health-oriented entertainment company. He said Ninetendo will expand beyond games in the coming decade to develop products that improve “quality of life” for people. It is unclear whether this will involve an expansion of Wii products, or if this will involve an entirely new approach. Iwata suggested the new business will be outside of video games.

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