NAB: Immersive Films Present Possibilities, Face Challenges

When Ang Lee was asked about his opinion of VR, at the conclusion of a panel at the NAB Show focused on the technical aspects of making “Billy Lynn’s Long Halftime Walk,” he demurred that he was still very focused on making his way through the highly experimental process of creating a movie that combines 3D stereoscopy with 4K and 120 fps. The result, as seen in an 11-minute clip, is so immersive that some viewers compared it to VR. Lee didn’t dismiss VR, and believes it might eventually encompass theatrical experiences. Continue reading NAB: Immersive Films Present Possibilities, Face Challenges

Ang Lee’s ‘Long Halftime Walk’ to 4K, 3D, 120 fps Filmmaking

Filmmaker Ang Lee gave a keynote talk at NAB 2016 with editor Tim Squyres and production system supervisor Ben Gervais about the path to creating his upcoming feature “Billy Lynn’s Long Halftime Walk,” which was shot in 3D, 4K, at 120 frames per second. An 11-minute clip from the film ran all afternoon, drawing long lines and buzz. No theater can currently show the movie the way it was shot, but Lee says his curiosity and passion for storytelling led him to explore these formats, which create a compelling immersive experience. Continue reading Ang Lee’s ‘Long Halftime Walk’ to 4K, 3D, 120 fps Filmmaking

Avid Debuts Integration with Adobe Premiere, NEXIS Storage

At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

ATSC 3.0: NAB Calls on FCC to Authorize Next Generation TV

In a 21-page petition, a group comprised of the NAB, America’s Public Television Stations, the Consumer Technology Association and the AWARN Alliance is asking the FCC to authorize use of the new ATSC 3.0 transmission standard — what the collective refers to as “Next Generation TV” — in order to improve delivery of 4K broadcasting, streaming to smartphones and tablets, personalization features and IP-based services. ATSC 3.0 “will create the bedrock for continuing innovation by the television industry for decades to come,” claims the petition. Continue reading ATSC 3.0: NAB Calls on FCC to Authorize Next Generation TV

ETC Organizes NAB Cloud Innovation and VR Conferences

NAB and the Entertainment Technology Center at USC are coproducing two major conference programs at the NAB Show next week in Las Vegas: a Virtual Reality Summit on Wednesday, April 20, from 1:00-5:00 pm and the Cloud Innovation Conference, a 2-day gathering of industry leaders on Tuesday, April 19 and Wednesday, April 20. Both events are at the Las Vegas Convention Center. The Cloud Innovation Conference (CIC) covers the current status and future direction of the media cloud, providing professionals with essential knowledge. The half-day Virtual Reality Summit features hands-on practitioners who will discuss the technical and business aspects of producing content in this emerging marketplace. For more information about this year’s conference, visit the links above or the NAB Show website. Continue reading ETC Organizes NAB Cloud Innovation and VR Conferences

NAB and ETC to Present Virtual Reality Summit in Las Vegas

NAB and the Entertainment Technology Center at USC are coproducing a Virtual Reality Summit at the annual NAB Show on Wednesday, April 20, from 1:00-5:00 pm at the Las Vegas Convention Center. The half-day summit will address key concepts and lessons learned regarding VR production. Hands-on practitioners will discuss the technical and business aspects of producing content in this emerging marketplace, which some consider to be a new media type and art form. You can register for the Virtual Reality Summit and learn more about the NAB conference at the event’s website. Continue reading NAB and ETC to Present Virtual Reality Summit in Las Vegas

Sony to Launch Ultra 4K Movie Streaming Service Next Week

Sony is slated to roll out its 4K movie streaming service on Monday, April 4. First announced at January’s CES in Las Vegas, the new service will be called Ultra. Viewers will be charged $30 to purchase new Sony-produced films and $12-15 to upgrade pre-owned movies from their UltraViolet cloud locker. Ultra will also offer 4K HDR content such as extras previously only featured on discs. Consumers who buy a 2016 4K Sony TV will get four UHD movies bundled with their new television. Transactional VOD rentals are not expected to be an option featured with the launch. Continue reading Sony to Launch Ultra 4K Movie Streaming Service Next Week

Hulu Unveils its First VR App, Content for Samsung Gear VR

Hulu debuted an app for Samsung’s Gear VR now available in the Gear VR Oculus Store, the first of several VR apps for different platforms that the company plans to unveil. The app allows users to watch Hulu’s 2D TV/film content library in a 360-degree immersive environment, choosing from several settings (a living room, a big screen movie theater, a beach). Among original content is Hulu’s first VR film, “The Big One,” produced in partnership with Lionsgate and featuring Freddie Wong and his RocketJump brand. Continue reading Hulu Unveils its First VR App, Content for Samsung Gear VR

Zappos Holacracy Management Strategy Roils its Employees

When Zappos chief executive Tony Hsieh began to implement a radically different management strategy — Holacracy — he knew it would take some getting used to. The system, which is based on self-management, with the idea that the abolishment of hierarchy will promote collaboration, has proven to be a mixed bag. Although some employees are enthusiastic, most are confused. As of now, says chief operating officer Arun Rajan, 18 percent of the company, which equates to 260 people, has taken the generous buy-out package. Continue reading Zappos Holacracy Management Strategy Roils its Employees

Apple Claims Early Lead in the Emerging Smartwatch Market

The Apple Watch is leading the pack in smartwatch sales. Last year, it captured 52 percent of market share in the 8 months since its April debut. Android Wear, the smartwatch platform behind wearables from Huawei, Motorola, Fossil, Asus and Sony, followed with less than 10 percent of market share. Apple’s domination is making investors reluctant to believe that other companies like Fitbit can compete. While Juniper Research data places Apple on top, the market is still relatively new and a lot could change in the next couple of years. Continue reading Apple Claims Early Lead in the Emerging Smartwatch Market

‘The Martian VR Experience’: Cinema, Video Game or Both?

At CES 2016, attendees could be astronaut Mark Watney in “The Martian VR Experience,” accomplishing many of the tasks he did in the movie. Using the Oculus Rift headset and Oculus Touch handheld controllers, the “VR Experience,” executive produced by the film’s director Ridley Scott and “Experience” director Robert Stromberg, is fully interactive and makes use of the Rift’s positional tracking system. 20th Century Fox, Fox Innovation Lab, RSA Films and The VR Company collaborated on the project. Continue reading ‘The Martian VR Experience’: Cinema, Video Game or Both?

CTA: 170,000 Attendees Gather in Las Vegas for CES 2016

According to CES producer the Consumer Technology Association (CTA), this year’s confab drew more than 170,000 industry professionals to Las Vegas. The show featured 3,800+ exhibitors covering 2.47 million square feet of exhibit space. Attendees represented over 150 nations and 100 delegations, including the first Cuban delegation. More than 6,000 media members attended this time around. The #CES2016 hashtag generated nearly 1.28 million mentions and CTA claims there were 15.2 billion potential social media impressions during CES week. Continue reading CTA: 170,000 Attendees Gather in Las Vegas for CES 2016

Motorola Provides New Context to Comments Made at CES

During CES in Las Vegas, Motorola Mobility chief operating officer Rick Osterloh suggested that Lenovo has plans to phase out the Motorola brand. In the wake of news media and analyst confusion resulting from Osterloh’s comments, the company issued a statement to provide clarification, noting that the Motorola name or organization is not being dismantled, but is instead looking to “evolve” under parent company Lenovo. As part of that initiative, the company is looking to “streamline” its products under two brands — Moto and Vibe. Lenovo acquired Motorola Mobility from Google in 2014. Continue reading Motorola Provides New Context to Comments Made at CES

Snapshots of CES 2016 Reveal Leading Trends and Stories

CES 2016 had its share of attention-getting products, but some of the most interesting aspects of the show were under the horizon. Companies are beginning to recognize, understand, and explore new opportunities, implications and alliances. Among emerging trends: in VR, there will be real competition. Content on televisions — more than television hardware — drives the market, but demand for UHD is also growing. Big data is a big discussion about use, privacy and security. As ETC prepares its complete report on CES, we’ve compiled a slide show with some highlights. Continue reading Snapshots of CES 2016 Reveal Leading Trends and Stories

CES 2016: Google and Lenovo to Bring 3D Mapping to Mobile

On Thursday during CES, Google and Lenovo announced their plans to bring 3D mapping to smartphones. Lenovo will manufacture and sell the first phone designed to implement the ambitious goals of Google’s Project Tango, which aims “to give mobile devices a human-scale understanding of space and motion.” Qualcomm will provide the Snapdragon processor chips. Google and its partners have been busy developing cameras, sensors and software specifically designed for real-time 3D mapping. The currently unnamed handset is slated to launch this summer for under $500. Continue reading CES 2016: Google and Lenovo to Bring 3D Mapping to Mobile

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