AI-Powered App Enables Improved Virtual Apparel Try-Ons

Researchers from Adobe, the Indian Institute of Technology and Stanford University teamed up to create SieveNet, an AI-powered technology that allows a user to virtually try on clothing. The “image-based virtual try-on” maps the item to the virtual body, retaining its characteristics without creating blurry or bleeding textures. According to banking company Klarna, 29 percent of shoppers want to virtually try on apparel, accessories and cosmetics and 49 percent would like solutions that take their measurements into account. Continue reading AI-Powered App Enables Improved Virtual Apparel Try-Ons

Facebook Testing Mobile Payment Service, Rival To PayPal

Facebook is conducting tests with selected partners regarding a new payment product for online purchases on mobile apps. The service would allow any Facebook user that has provided their credit card to make purchases on partnering e-commerce mobile apps without having to enter billing information. The payment system could provide valuable data for itself and advertisers on shopper behavior and preferences in and out of Facebook. Continue reading Facebook Testing Mobile Payment Service, Rival To PayPal