Marketers Use New Tech to Leverage Data From Smart TVs

Smart TVs have become a boon to data collectors and their marketer-clients, who are using new technology to identify what people are watching on Internet TV, sometimes without their knowledge. San Francisco-based Samba TV, for example, which has collected viewing data from 13.5 million smart TVs in the United States, has raised $40 million in venture capital. About a dozen television manufacturers have inked deals with Samba TV to embed its software in some of their sets. Continue reading Marketers Use New Tech to Leverage Data From Smart TVs

SkyLights and Gogo Bring Personal Entertainment to Airlines

People are accustomed to accessing on-demand video at will, so a flight on an airplane with a communal TV screen can be jolting. Now, startup SkyLights aims to let airline passengers don a virtual reality headset to watch the latest 3D Hollywood movies. French entrepreneur David Dicko’s company offers a headset with six-hour battery life and noise-canceling headphones, which has been tested on flights for almost one year. French carrier XL Airways will soon begin to offer SkyLights headsets for rent, at $16 per flight. Continue reading SkyLights and Gogo Bring Personal Entertainment to Airlines

American Airlines Switching to Satellite-Based Wi-Fi via ViaSat

One hundred new American Airlines Boeing 737 MAX planes, slated for delivery in September 2017, will be outfitted with ViaSat’s satellite-powered Wi-Fi, marking the first time that this Carlsbad, California-based company has cracked the market dominated by the Chicago-based Gogo. American Airlines, the world’s largest carrier, is converting much of its fleet from Gogo’s ground-based Wi-Fi to faster satellite-based technology, but will also use Gogo’s new 2Ku satellite service on 134 Airbus Group aircraft. Continue reading American Airlines Switching to Satellite-Based Wi-Fi via ViaSat

Facebook Developing Chatbots for its Popular Messenger App

Facebook is working with more than 25 companies to help them use chatbots in Messenger to order goods and answer customer service questions, without human assistance. Among its new partners are Disney, eBay, JetBlue, and The Wall Street Journal, all of which are contributing to making the Messenger app a focal point for shopping, news and entertainment. Facebook owns two of the largest messaging apps, Messenger and WhatsApp; both are piloting programs to let businesses communicate with customers. Continue reading Facebook Developing Chatbots for its Popular Messenger App

Prime Instant Video Heads to New Networks, JetBlue, Apple TV

Although Amazon won’t comment, those in the know say that the company will soon open up Prime Instant Video to other on-demand networks. With this move, Prime customers will be able to add other online subscriptions to their accounts, and Amazon will be able to aggregate its own network bundles. Amazon has also signed a deal with JetBlue to feature its streaming video and music services on the airline’s satellite Internet system, and Apple TV users will soon have access to a Prime Instant Video iOS app. Continue reading Prime Instant Video Heads to New Networks, JetBlue, Apple TV

JetBlue to Offer More Inflight Entertainment via Amazon Prime

Beginning next quarter, JetBlue passengers on select aircraft will be able to stream movies, TV shows and music on seat-back display screens and personal devices through their Amazon Prime accounts at no additional charge. According to JetBlue, passengers who are not Prime members will have the option of registering inflight for a 30-day free trial to watch videos immediately. Passengers will also be able to rent or purchase content. The new service will be transmitted via JetBlue’s Fly-Fi inflight broadband. Continue reading JetBlue to Offer More Inflight Entertainment via Amazon Prime