Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

Nielsen will expand its Digital Content Ratings to credit video distributed via Facebook, Hulu and YouTube. According to Jessica Hogue, SVP of product leadership at Nielsen, “These are three of the biggest and most meaningful platforms for media companies and advertisers.” The move “will allow TV network and digital publishers to capture incremental viewing of video on the three digital outlets,” reports Variety, and extends the measurement firm’s push into new media viewership. “Nielsen’s announcement comes as more digital companies are placing new emphasis and added resources on creating video content, rather than pieces of simple text.” Continue reading Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

Nielsen Modifies the Wide Release of its Total Content Ratings

Nielsen is no longer launching its syndicated Total Content Ratings on March 1 as originally planned — and has yet to reveal a new target date for when the data will be publicly released. “We’re going to revisit and reassess at a later date,” said Jessica Hogue, SVP product leadership at Nielsen. The new multi-platform TV metrics were expected to be made available to all clients, including networks, analysts and press, but instead will have a limited commercial release on March 1. The syndicated product is meant to publicly release the results of cross-platform measurements, including those across streaming platforms and mobile devices, for all networks implementing the tech. Continue reading Nielsen Modifies the Wide Release of its Total Content Ratings