YouTube Bans Alcohol, Gambling, Politics from Masthead Ads

Google’s YouTube announced that its masthead — which appears at the top of its app and website — will no longer run ads related to alcohol, gambling, “prescription drug terms” or politics. Gambling includes sports betting and casino games, and politics references ads that endorse political candidates. According to Google, the move is aimed to “lead to a better experience for users.” The masthead is a very visible rectangle across the top of YouTube’s homepage and is usually the platform’s most expensive and desirable ad unit. Continue reading YouTube Bans Alcohol, Gambling, Politics from Masthead Ads

Ev Williams Reimagines Online Writing with Launch of Medium

Evan Williams, co-founder of Twitter and Blogger, is launching a startup called Medium to improve the way people write and collaborate online. The goal is to find a balance between traditional journalism, where professional editors help reporters publish articles, and modern journalism, where anyone can post anything online. Williams hopes to tackle the massive amount of articles and posts currently online, which makes it challenging for readers to decipher which information is important and accurate. Continue reading Ev Williams Reimagines Online Writing with Launch of Medium

Upworthy.com Partners with Gates Foundation on Global Issues

News aggregator Upworthy is rapidly becoming a viral hit machine for progressive online content. Its staff searches for “stuff that matters,” composes multiple related headlines to test the waters, and selects the top performers, which it then promotes via social media. The simple model is reaping impressive results, surpassing 50 million unique visitors in October. Now the company is launching a global health and poverty section backed by the Bill & Melinda Gates Foundation. Continue reading Upworthy.com Partners with Gates Foundation on Global Issues