Apple is planning to release a new low-cost MacBook laptop later this year that features a high-resolution 13-inch Retina display. The laptop will reportedly look much like the MacBook Air but with thinner bezels. Apple will target consumers looking for an affordable laptop and schools that purchase computers in bulk. The company is also expected to introduce a professional-focused upgrade to its Mac mini desktop, the macOS Mojave operating system, three new iPhones, Apple Watches with larger screens, and new versions of the iPad Pro tablet. Continue reading Apple to Unveil New MacBook and Other Hardware This Year

Microsoft just showcased a new 10-inch tablet, the Surface Go, that is the company’s smallest and, starting at $399, its least expensive ever. Designed as a smaller version of the Surface Pro, the new device will compete with Chromebooks and iPads. The Surface Go weighs 1.15 pounds, only a bit heavier than the 1.03-pound iPad. In a product demo in New York, a Microsoft rep pulled the Go out of her purse, demonstrating that the company has created a tablet that is light and small enough to be carried around all day. The Go is available for pre-order now and will be in stores August 2. Continue reading Microsoft Introduces Inexpensive 10-Inch Surface Go Tablet

Apple developers just got an important notice from the company: beginning April 1, it will require all iPhone/universal apps to natively support the iPhone X’s Super Retina display, all new iOS apps to be built with iOS 11 SDK or later, and new Apple Watch apps to be built with watchOS 4 SDK or later. Apple has issued similar notices in the past to developers regarding requirements, such as for larger iPhone screen sizes. This latest prerequisite comes six months after the debut of the iPhone X. Continue reading Apple Requires Developer Support for its Super Retina Display

Although the June quarter is typically Apple’s weakest, the company’s revenue was up 7.2 percent from a year earlier, mainly due to increased sales of iPads and Macs. The growth was the best in seven consecutive quarters, also in part due to 1.6 percent growth in Apple iPhone sales, representing 41.03 million devices. The growth in sales of iPads and Macs was unanticipated since consumers have focused more on smartphone purchases, with 1.9 percent growth for the former and 6.7 percent growth for the latter. Continue reading Apple’s Unexpectedly Strong Quarter Led by iPad, Mac Sales

Apple’s annual Worldwide Developers Conference kicked off yesterday in San Jose, California. During his keynote, CEO Tim Cook noted that 5,300 developers from 75 countries were attending this year’s conference. Among the more noteworthy announcements, Apple shared information regarding its High Sierra macOS update; iOS 11 with improved Siri (including language translation), iMessage features, and Core ML to make machine learning easier; a new 10.5-inch iPad Pro (starting at $649, available next week); a beefed-up iMac Pro; a completely redesigned App Store; and an Echo-like smart speaker called HomePod (shipping in December for $349). Continue reading WWDC: Apple Unveils Product Updates and New HomePod

During yesterday’s Apple event in San Francisco, the company unveiled its next-gen iPhone 7 and iPhone 7 Plus. New features include the A10 Fusion SoC, IP67 water resistance, a home button upgraded with force touch tech, 25 percent brighter display panels, 12MP camera with new options, and support for wide color gamut displays and photography. In addition, Apple introduced the Apple Watch Series 2 featuring second-gen S2 SiP (System in Package) — also now water resistant and GPS-equipped — and Bluetooth AirPods and other new wireless headphones to make up for the loss of the iPhone’s headphone jack. Continue reading Apple Rolls Out its Latest iPhones, Smartwatch, Headphones

On September 7, Apple will unveil upgraded iPhones, an Apple Watch with GPS tracking and new health features, and, for iPhones and iPads, an iOS 10 software update. The company is developing new iPad features geared for professionals, including a software-upgrade with better OS support for the stylus. Also new are the latest versions of the iMac desktop, MacBook Air laptop, a thinner MacBook Pro and, in partnership with LG Electronics, a 5K standalone monitor. The only Mac to have been updated since last year is the 12-inch MacBook. Continue reading Apple to Debut New iPhones, Apple Watch and iOS 10 Update

On the 15th anniversary of the first Apple retail store, the company unveiled a new design for its 477 physical outlets. In the face of a slump in sales, the redesigned stores are one more way to bring in customers, existing and new, to buy products and bask in the Apple lifestyle. The first to open is in San Francisco’s Union Square. The two-story building features 42-foot-tall glass doors that expose the interior to the street, special displays on photography, music and more room to wander and play with Apple products. Continue reading Apple Redesigns Retail Stores, Opens San Francisco Flagship

Apple’s growth by the end of Q4 2015 was a pallid 2 percent, and the unveiling of its new products at this week’s event from Cupertino showed only incremental changes: an updated 4-inch screen iPhone, a new smaller iPad Pro and a free update to Apple TV. But Apple has big growth potential in its future plans. Although iPad sales have been declining, the company sees the new iPad Pro as a replacement for the huge number of aging PCs, and brought the newly converted Citigroup and Pixar to the event to make its point. Continue reading Apple Debuts Minor Changes, But Has Big Plans for iPad Pro

The overall tablet market shrank last year, but promising sales of detachable devices offer an opportunity for future tablet market growth. According to a report from the International Data Corporation (IDC), total shipments of tablets in 2015 were 206.8 million, 10 percent less than the 230.1 million shipments in 2014. Apple still maintains the lead in market share, but competitors such as Samsung, Amazon and Lenovo are catching up as more consumers opt for more affordable tablets. Continue reading Tablet Sales Declined in 2015, Detachable Devices Offer Hope

Apple’s new iPad Pro is the company’s biggest, priciest tablet and the first aimed squarely at enterprise users. The company says it’s pitting the iPad Pro against laptops, not other tablets, but it almost immediately draws comparisons with Microsoft’s Surface, that company’s business-focused tablet. Apple has not typically targeted the enterprise market, but this new focus is driven by the need to bolster revenues in light of declining iPhone revenues. Sales of the iPad have also declined since the 2013 peak of 71 million units. Continue reading Apple Goes After Enterprise With High-End, Pricier iPad Pro

With the recent introduction of the iPad Pro, Apple is signaling its intent that iOS become the dominant operating system in the enterprise arena. Driven by millennials whose intimate familiarity with iOS comes from growing up with — and spending most of their time with — Apple mobile devices, iOS is poised, believes Apple, to be the operating system that this demographic brings with them as they move into their careers and business lives. Microsoft, among others, is porting hundreds of apps to iOS. Continue reading Apple Envisions iOS as the Future of Business Computing

In addition to the iPhone 6S and 6S Plus and next-gen Apple TV set-top box with an emphasis on apps, gaming and shopping, Apple unveiled several compelling new products and updates at its San Francisco event, including a $100 stylus called Apple Pencil, a new iPad Pro with optional keyboard that will likely play to business users, improvements to the Apple Watch (including apps such as Facebook Messenger and AirStrip), and more. For the new iPhones, Apple has notably packed the back-facing iSight cameras with 12 megapixels, a larger sensor designed to reduce image artifacts, and the ability to shoot 4K video. Continue reading Apple Introduces New iPhones, Apple TV, iPad Pro and More