Apple to Buy Beats for $3 Billion: Largest Deal in its History

Apple announced yesterday that it has agreed to purchase Beats Electronics for $3 billion, in a deal that is expected to help the tech giant better compete with subscription-based music services. As anticipated based on earlier reports, Apple will offer the Beats streaming music service, built on curated playlists, and its premium headphones under a separate Beats brand, while the iTunes music store and streaming radio platform will be offered alongside the Beats music service. The Beats deal marks the largest acquisition in Apple’s history. Continue reading Apple to Buy Beats for $3 Billion: Largest Deal in its History

Apple Reportedly Getting Ready to Spend $3.2 Billion on Beats

Insiders say Apple is in talks for a proposed $3.2 billion acquisition of Beats Electronics, which would provide Apple with Beats’ headphone business and recently-launched subscription music service. Although Apple disrupted the music business when it launched iTunes in 2003, it has recently faced declining download sales as consumers increasingly turn to subscription services. If the Beats deal goes through, it would be Apple CEO Tim Cook’s boldest and most expensive acquisition to date. Continue reading Apple Reportedly Getting Ready to Spend $3.2 Billion on Beats

Beats Music: New Streaming Service Set for January Launch

There has been a great deal of speculation in recent months regarding Beats Music, the new streaming service from the makers of Beats by Dr. Dre headphones, that intends to take on Spotify and others. Most reports had indicated the launch date was being pushed beyond 2013, but little was known about the service or its status. Now it looks like the target launch is January. Newspaper ads are appearing that simply read “coming soon” and a blitz of TV ads are expected. Continue reading Beats Music: New Streaming Service Set for January Launch

Beats Music Leans on Human Curation to Edge Out Competitors

Beats Music, a soon-to-be-released digital subscription service created by Jimmy Iovine, has a unique plan to attract subscribers and outdo competitors such as Radio and Spotify. This plan involves human curation, and while the company has declined to specify exactly how this will work, freelancers involved in the project have provided a certain amount of information. Essentially, unique playlists will be compiled by musicians, music writers and freelancers. Continue reading Beats Music Leans on Human Curation to Edge Out Competitors