Google Fiber Tracking System Has Potential for Targeted Ads

Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads

Sony Rolls Out PlayStation Vue Streaming Television Service

Sony has joined the growing array of new streaming TV offerings with the three-city rollout of its PlayStation Vue Web-based streaming service. The $49.99 per month service will initially be available to PlayStation 4 and PlayStation 3 users in Chicago, New York and Philadelphia. It will eventually expand to other regions and be available on the iPad. PlayStation Vue offers a bundle including 50+ channels such as CBS, Discovery, Fox, NBC, TBS and USA. It also features a personalized, searchable approach to access live and on-demand TV. Continue reading Sony Rolls Out PlayStation Vue Streaming Television Service

Digital Spending Grows Amongst Nation’s Biggest Marketers

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Online Video Ad Sales Are Expected to Take Bite Out of TV

Facebook is expected to generate about $3.8 billion in revenue from video advertising by 2017. That figure represents triple what the company is projected to take in this year. Nomura analyst Anthony DiClemente wrote that Facebook has the potential to boost video ad sales “with only modest cannibalization of other ad revenue sources.” Nomura also projects that Google-owned YouTube will more than double its 2014 revenue to $8.5 billion by 2017. Increased spending for online video ads could impact traditional spending areas such as TV. Continue reading Online Video Ad Sales Are Expected to Take Bite Out of TV

Apple is Planning to Launch its Internet TV Service This Fall

Details regarding Apple’s online TV service are becoming available as the company continues discussions with programmers. Insiders point to a slimmed-down bundle of about 25 channels from networks such as ABC, CBS and Fox to be offered this fall. As previously reported, the content would be available across Apple devices powered by iOS, including iPhones, iPads, and Apple TV. Some execs suggests the skinny bundle would run in the $30-$40 per month range. It streaming service is expected to be announced in June and launch in September. Continue reading Apple is Planning to Launch its Internet TV Service This Fall

YouTube Upgrades Support Music Artists and Virtual Reality

YouTube has made some compelling new changes in the last week. The video site just announced the launch of its “Cards” system, which is designed to eventually supplant annotations. The company also announced its new site, “YouTube for Artists,” essentially a resource guide for music artists promoting their work on YouTube. In addition, YouTube now supports 360-degree video formats in most of its mobile and Internet platforms, a move the company promised earlier in the year to address the growing interest in virtual reality content. Continue reading YouTube Upgrades Support Music Artists and Virtual Reality

Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

Mattel plans to release Hello Barbie, a Wi-Fi connected doll with voice recognition software that allows users to engage in basic conversations with the doll. The tech enabled Barbie, which will be available later this fall for $74.99, is connected to the cloud so that once it records a user’s dialogue, it transmits the information to a server, which then aggregates appropriate responses for the doll. Hello Barbie’s voice recognition software comes from San Francisco startup ToyTalk. Continue reading Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

SXSW Tackles Future of Television with Panels and Premieres

As part of its “Future of TV” series, the South by Southwest Festival is hosting a number of panels featuring filmmakers who recently produced content for online media. Morgan Spurlock is promoting a new show he created for AOL, and Dan Harmon will discuss “Community” and its move to Yahoo, while CNN and Hulu execs will tackle the evolving landscape of traditional TV and Internet video. Tech companies are investing in more original content while the shift in live TV is forcing media giants to offer more of their content online. Continue reading SXSW Tackles Future of Television with Panels and Premieres

IoT: Amazon Acquires Connected Enterprise Startup 2lemetry

Amazon recently confirmed that it has acquired 2lemetry, a startup with a focus on creating real value of data being processed and shared via Internet-connected devices. Under Amazon, Denver-based 2lemetry will continue to service its existing clientele, which includes companies such as Honeywell and First Mile. All other deal details remain undisclosed. Amazon’s acquisition of 2lemetry reflects the company’s early efforts to develop an Internet of Things business strategy. Continue reading IoT: Amazon Acquires Connected Enterprise Startup 2lemetry

PlayStation Vue: Sony Readies Rollout of Internet TV Service

Sony is planning the nationwide launch of its PlayStation Vue online TV service to take place by the end of this year. Sony Computer Entertainment President Andrew House announced yesterday that commercial operation will kick-off within the next few weeks via invitation-only tests in Chicago, New York and Philadelphia. PlayStation Vue, the latest Internet service to target cord cutters, will compete with offerings such as Dish Network’s Sling TV and standalone network services from CBS, HBO and Nickelodeon. Continue reading PlayStation Vue: Sony Readies Rollout of Internet TV Service

Verizon and AwesomenessTV Announce New Streaming Service

Verizon announced its plans to rollout Internet TV channels featuring original content from teen-centric AwesomenessTV, the YouTube network owned by DreamWorks Animation. The companies announced yesterday that scripted and unscripted series will be geared toward teens and millennials. The multi-year deal will also include a DreamWorksTV channel that features live action and animated short-form content based on popular DreamWorks’ characters. The ATV network currently has 112 million subscribers on YouTube. Continue reading Verizon and AwesomenessTV Announce New Streaming Service

Streaming Video Subscribers Spend More Time Watching TV

Nielsen reports that about two in five U.S. households currently subscribe to streaming video services. According to the measurement company’s latest Total Audience Report, about 36 percent of households were Netflix subscribers in November. Netflix indicates it now has 40 million paid subscribers in the U.S. Following Netflix is Amazon Prime at 13 percent and Hulu Plus at 6.5 percent, explains the Nielsen study, which also shows that streaming service subscribers spend significantly more time viewing content. Continue reading Streaming Video Subscribers Spend More Time Watching TV

HBO to Test Simultaneous Global Airing of ‘Game of Thrones’

The fifth season of HBO’s global hit series, “Game of Thrones” is slated to premiere in the U.S. on April 12. This time around, however, the cable network plans to broadcast the series simultaneously worldwide in an effort to combat piracy. When episodes air at 9:00 pm in New York, they will also air at 2:00 am in London and 9:00 am in Hong Kong. While the international air times may seem unusual, HBO hopes they will curtail the number of illegal downloads of what has become the most-pirated TV show in the world. Continue reading HBO to Test Simultaneous Global Airing of ‘Game of Thrones’

Virtual Reality Poised to ‘Cross the Chasm’ to the Wider World

Beau Cronin, co-founder of Prior Knowledge and current senior manager of predictive products at Salesforce, recognizes that VR is in the process of transforming from a specialty technology where innovation is driven by small groups of experts, to a general-purpose technology that will tap into a huge, broader market of users and hackers. In a recent article, he postulates that VR today is where the Internet was in 1993, just before Netscape. At that time there was a re-evaluation of all the rules, often done by outsiders. Continue reading Virtual Reality Poised to ‘Cross the Chasm’ to the Wider World

Facebook, HP Introduce New Server Technology at OCP Event

Facebook unveiled a new server yesterday — code-named Yosemite — that is based on its collaboration with Intel. While the server is designed to run the social network’s software, Facebook envisions the system also being used by other companies. The announcement was made during an Open Compute Project gathering, which also included news from Hewlett-Packard regarding its new stripped-down servers for cloud-based operations. HP execs said the company’s new Cloudline machines would be less expensive than its popular Proliant line. Continue reading Facebook, HP Introduce New Server Technology at OCP Event

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