Corporate Shift in Social Media Seeks Quality Over Quantity

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

EBay Research Study Finds That Search Ads are Ineffective

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

Deloitte: Digital Omnivores Crave More Content Across Devices

Digital omnivore is a term that refers to consumers who own a trio of CE devices — specifically tablets, smartphones and laptops. Deloitte’s eighth “Digital Democracy Survey” found that over 37 percent of U.S. consumers are now digital omnivores, a 42 percent increase over the previous year. The growth is driven by a 33 percent increase in tablet adoption and an 18 percent increase in smartphone ownership. Women currently account for 45 percent of the digital omnivores group. Continue reading Deloitte: Digital Omnivores Crave More Content Across Devices

Web Video Pioneer KoldCast TV Shutters After Loss of Millions

Early pioneer of original online video content KoldCast TV announced last week that it is shutting down. KoldCast co-founder and CEO David S. Samuels said that the company has lost millions of dollars in its efforts to bring original serialized video to the Web. KoldCast’s production company, The Sixth Wall, will also close as the founders focus their energy on sister companies Dynamic Influence and Wild Spirit Studios, that offer production and consulting services for third parties. Continue reading Web Video Pioneer KoldCast TV Shutters After Loss of Millions

Polyvore Drives More Social Traffic Than Pinterest and Twitter

“Discover, shop, and express your style” is the slogan for Polyvore, an online global community that has created over 80 million collage-like “sets,” designed to give everyone a voice in shaping trends and influencing purchases. While it may not be a household name yet, the social network drives disproportionate amounts of social revenue. At 20 percent, it drives more social traffic than Pinterest (15 percent) and four times that of Twitter (5 percent). Continue reading Polyvore Drives More Social Traffic Than Pinterest and Twitter

Fake Twitter Accounts Boost Individuals and Trending Topics

Twitter estimates the percentage of its accounts that are fake is less than 5 percent, but some independent researchers think that number is closer to 9 percent. Fake accounts are a big market for those looking to boost their popularity and influence on Twitter, despite efforts by the social networking site to weed out the imposters. One man who manages 10,000 robot accounts for roughly 50 clients offers a glimpse into the market. Continue reading Fake Twitter Accounts Boost Individuals and Trending Topics