Google revealed plans to stop individualized tracking to serve digital ads. Since it is the largest global purveyor of digital advertising, Google’s move will doubtless have an impact, possibly moving the entire industry away from the practice, which has been criticized by privacy advocates. Rather than build alternative tracking systems, Google is developing new technologies to target ads without collecting individuals’ information. One analyzes browsing habits and allows targeting of “cohorts” rather than individuals. Continue reading Google Roils Digital Advertising Ecosystem with New Policies