Networks Turn to Neuroscience, Biometrics to Study TV Viewing

Up until now, the methodology to find out what TV viewers like — based largely on written surveys and machines with dials to indicate their degree of enjoyment — has been fairly primitive and, most likely, not very reliable. Comcast’s NBCUniversal and Viacom are now both trying to dig deeper using biometrics, including eye movements, facial reactions, skin sensors, heart monitors, and EEGs to monitor brain waves. Viewing measurement company Nielsen even bought a neuroscience firm, Innerscope Resesarch, to add these skillsets to its lab. Continue reading Networks Turn to Neuroscience, Biometrics to Study TV Viewing

3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids

3D Systems, provider of 3D printing solutions, and toy and game company Hasbro have announced plans to co-develop creative, immersive play experiences “powered by 3D printing” for children. The partnership aims to commercialize play printers and platforms later this year, combining 3D Systems’ printing products with Hasbro’s portfolio of consumer brands. 3D Systems has been spending more on R&D, and recently announced plans to partner with Hershey to develop 3D printing tech to produce food items. Continue reading 3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids