Apple Said to Be Developing 3D Content for realityOS Headset

Information continues to trickle out regarding Apple’s new reality altering headset, expected to hit the market next year, possibly as soon as April. Bloomberg reports it will be powered by a Mac-level M2 chip, with more than 10 cameras facing both outward and inward and “the highest-resolution displays ever featured in a mass-market headset,” although the price tag, forecast as between $2,000 and $3,000, doesn’t sound mainstream. The first version of realityOS the company has developed is codenamed Oak. Apple is also reportedly developing 3D content for the new platform. Continue reading Apple Said to Be Developing 3D Content for realityOS Headset

Cook Hints Apple’s First realityOS Glasses Will Be AR, not VR

Despite speculation that Apple will debut a realityOS (rOS) headset next year, CEO Tim Cook says the metaverse is not yet ready for prime time, telling a European publication he’s “really not sure the average person can tell you what the metaverse is.” On a continental excursion that included a commencement address at the University of Naples Federico II in Italy, Cook appeared bullish on augmented reality, while downplaying virtual reality, the technology around which Meta Platforms is building its future. “I think AR is a profound technology that will affect everything,” Cook told the magazine Bright. Continue reading Cook Hints Apple’s First realityOS Glasses Will Be AR, not VR

Meta and Qualcomm Will Develop Next-Generation VR Chips

Meta Platforms is joining forces with Qualcomm to develop a next-generation extended reality chipset for its Meta Quest 2 and other headsets. The multi-year agreement, announced at the IFA 2022 consumer electronics show in Berlin, will focus on virtual reality and augmented reality applications. While the deal leverages Qualcomm’s Snapdragon XR platforms, engineering and product teams from each company will collaborate on “core technologies to accelerate a fully realized metaverse,” Qualcomm president and CEO Cristiano Amon announced from the stage at Friday’s IFA keynote in which he was joined remotely by Meta CEO Mark Zuckerberg. Continue reading Meta and Qualcomm Will Develop Next-Generation VR Chips

Nvidia and Stanford Develop Downsized Holographic Glasses

Engineers at Nvidia have teamed with Stanford University researchers to develop a virtual reality headset that looks and feels more like a regular pair of eyeglasses, according to a research paper presented at SIGGRAPH 2022. The “Holographic Glasses” can depict scenes in full-color 3D holographic images using optical lenses that are just 2.5mm thick. The so-called “pancake lenses” not only have a slimmer profile, but also offer a 200-degree field of view and the potential for resolution that is virtually unlimited and can be “cranked up” at will. Continue reading Nvidia and Stanford Develop Downsized Holographic Glasses

Immersive Gamebox Pacts with Netflix for IRL ‘Squid Game’

Netflix has licensed “Squid Game” rights to location-based game destination Immersive Gamebox, which will launch an interactive — and safe — version of the deadly competition, at U.S. locations including Manhattan, Dallas, Salt Lake City and San Jose, as well as overseas sites in the UK and Germany. Fans who purchase a ticket for $24.99 to $39.99 (£20.62 to £32.98) can participate in all six challenges from the show using 3D motion tracking visors and touchscreens placed around the room. Players that don’t “survive” will lose “lives,” while winners “earn money in the piggy bank,” though not actual cash.  Continue reading Immersive Gamebox Pacts with Netflix for IRL ‘Squid Game’

CES: Immersive Virtual Monitor Does Not Require a Headset

MIT Media Lab spin-off Brelyon, founded in 2018, is demonstrating its Ultra Reality screen technology this week at CES 2022. The display tech uses computational optics to essentially offer a curved 120-inch 3D “theater-like experience” via a 32-inch desktop monitor, which the company suggests is ideal for entertainment, gaming and enterprise applications “beyond screens, into the metaverse.” The concept relies on realistic depth effects and image composition techniques to provide users with a plug-and-play, high-fidelity, virtual experience that does not rely on VR headsets. Continue reading CES: Immersive Virtual Monitor Does Not Require a Headset

CES: Bluetooth SIG’s Low Energy Audio Slows Battery Drain

At CES 2020, the non-profit standards organization Bluetooth Special Interest Group announced that LE (Low Energy) Audio would be incorporated into its technology, improving a standard signal’s ability to manage and share wireless audio streams between devices — without stressing the batteries. In fact, since 2012, Bluetooth has incorporated LE features, dubbed Bluetooth Smart and BLE, to allow wearables and sensors to stay connected and minimize battery drain. But it has had no impact on wireless audio devices, which LE Audio hopes to remedy. Continue reading CES: Bluetooth SIG’s Low Energy Audio Slows Battery Drain

CES: Developer Finally Launches the Pimax 8K X Headset

Chinese developer Pimax first announced an 8K VR headset in 2017, but missed its initial 2018 release date. At CES 2020, the company made good with the launch of the Pimax 8K X, tapped by Digital Trends as its AR/VR top trends winner. The Pimax 8K X headset offers 8K resolution and a 200-degree field of view, beyond the specifications of Oculus Quest and the Valve Index. Reviewers have noted that the 8K resolution makes a “noticeable different in image sharpness,” including “crystal clear” fine text and other details. Continue reading CES: Developer Finally Launches the Pimax 8K X Headset

CES Unveiled: Media Gets an Early Peek at Show Innovators

CES Unveiled is the first chance for press and industry analysts to get a look at some of the exhibitors that will be on the CES 2020 show floor when it opens on Tuesday, January 7. Approximately 240 companies demonstrated their products related to smart homes, digital health, gaming and all manner of innovation. At the end of the session of CES 2020 trends, CTA vice president Steve Koenig noted that products aimed at sustainability will also make an impact at the show, particularly at Eureka Park, home to startups. Continue reading CES Unveiled: Media Gets an Early Peek at Show Innovators

Immersive Digital Experience Alliance Launches at NAB 2019

The Immersive Digital Experience Alliance (IDEA) has debuted, with the stated goal of creating royalty-free specifications for all immersive media formats, including light field technology. The Alliance’s founding members include CableLabs, Charter Communications, Light Field Lab, OTOY and Visby. The Alliance has started developing the Immersive Technology Media Format (ITMF), slated for release in 2019, which the group believes will “serve as an interchange and distribution format that will enable high-quality conveyance of complex image scenes.” Continue reading Immersive Digital Experience Alliance Launches at NAB 2019

ETC Panel: USC Students Discuss the Future of Entertainment

The ETC invited nine undergraduate students from the USC School of Cinematic Arts to the December 13, 2018 All Members Meeting to discuss their impressions regarding the future of entertainment. Click here for a six-minute highlight reel from that one-hour conversation, featuring student perspectives on immersive storytelling, social media, content distribution and more. ETC plans to produce student discussions at least quarterly in 2019 — twice at our Executive Board Meetings and twice for our All Members Meetings. We encourage everyone at an ETC-member company to attend (as appropriate) and ask questions at these future sessions. Continue reading ETC Panel: USC Students Discuss the Future of Entertainment

Two Bit Circus Brings Micro-Amusement Park to Los Angeles

Two Bit Circus is on track to open a “micro-amusement park” in a 40,000-square-foot space in downtown Los Angeles in September. Company chief executive Brent Bushnell and cofounder Eric Gradman said they plan to open more digital/physical arcades, potentially in shopping malls, in the future. The interactive playground has zones, “like an amusement park,” with a variety of different games in each one. The company, which was founded in 2012 and raised $15 million in 2017, will invite corporations to sponsor events there. Continue reading Two Bit Circus Brings Micro-Amusement Park to Los Angeles

Multiplayer Games Led by ‘Fortnite’ Are Driving Headset Sales

According to NPD Group, Epic Games’ survival shooter game “Fortnite” and other PlayStation, Xbox and PC multiplayer games are driving sales of headsets to gamers who like to talk to other gamers while they play. NPD, which tracks the $36 billion U.S. videogame industry, added that sales of game accessories and gift cards have now risen to $372 million. This record-breaking sales number is due to the popularity of multiplayer games, said NPD analyst Mat Piscatella, who pointed to “Fortnite,” which has become a smash hit. Continue reading Multiplayer Games Led by ‘Fortnite’ Are Driving Headset Sales

Qualcomm CES Keynote: 5G Transition to Launch Massive IoT

During his keynote presentation at CES 2018 in Las Vegas, Qualcomm president Cristiano Amon discussed the future of 5G, predicting that flagship 5G smartphones will hit shelves in 2019 and overtake the market quickly. The rollout “will occur ‘very fast’ because of 5G’s 30x improvement in latency, which lets phone makers keep the price of phones down by offloading phone memory to the cloud,” reports TWICE. The presentation suggested that “the 5G transition is going to be faster than the 4G transition, and it will create a ‘massive’ Internet of Things, enabling new business models and making autonomous vehicles a reality.” Continue reading Qualcomm CES Keynote: 5G Transition to Launch Massive IoT

Forecast: Smart Speakers Will Outsell Wearables This Season

Strategy Analytics predicts the smart speaker market will nearly quadruple in unit volume this year, bringing the total to 24 million. According to eMarketer, smart speakers will likely outsell wearables in the U.S. this holiday season. “We expect smart speakers to be the gift of choice for many tech enthusiasts, because of their lower price points,” said eMarketer analyst Cindy Liu. The research firm anticipates continued growth for devices such as smartwatches and fitness trackers in the U.S., but slowed growth in terms of usage. Continue reading Forecast: Smart Speakers Will Outsell Wearables This Season