January 30, 2013
HBO’s new chief executive Richard Plepler alluded to the fact that a standalone HBO broadband option could potentially exist somewhere down the road. “We recognize that there’s a piece of the audience out there that, if they could get HBO without going through a pay package, we would get it,” he noted, adding that he is hesitant to alienate HBO’s distributors by taking the channel directly to consumers online right now. Continue reading HBO Chief Exec Discusses Possibility of Broadband-Only Play
By Rob Scott
April 22, 2011
HBO announced that its streaming service HBO GO will soon offer more than 1,400 titles for streaming via iPads, laptops and smartphones. According to the press release: “HBO subscribers can instantly watch every episode of classics like The Sopranos, Sex and the City and Deadwood and current award-winning series like Boardwalk Empire, Entourage and True Blood as well as blockbuster theatricals – where they want, when they want.”
HBO made its announcement with a YouTube video posted last week. The service will be available for iOS and Android devices.
The HBO promotional video suggests May 2nd as a launch date. The press release specifies that HBO GO will be available to HBO subscribers through Comcast XFINITY TV, Verizon FiOS, Cox Advanced TV and AT&T U-Verse customers. Surprisingly, Time Warner Cable is not currently included in the list of providers (HBO is owned by Time Warner).
HBO was in the news earlier in the year after senior vice president of corporate affairs, Jeff Cusson told The Hollywood Reporter that HBO “has no intention of making its content available for streaming on Netflix,” adding that the company “believes in content exclusivity, especially for high-value content.” It looks like the new capabilities of HBO GO support that strategy.
Related CNET story: “HBO Go teased for iPad, iPhone, Android” (4/19/11)
Related Gizmodo post: “HBO Go Will Bring Every Episode of All Their Shows to iOS and Android” (4/19/11)