USA Gets Creative with Social Marketing of ‘Mr. Robot’ Return

The second season of the series “Mr. Robot” debuts this evening. But three days earlier, fans of the USA Network series who tuned into Facebook Live to watch a Q&A with the cast of the series, moderated by comedian Keegan-Michael Key, got a surprise showing. In a twist that emulates the show’s themes, fsociety, the show’s hacker organization, broke into the live Q&A to deliver a rant about the interview, followed by a sneak preview of the debut episode of Season 2. Then the full episode disappeared. Continue reading USA Gets Creative with Social Marketing of ‘Mr. Robot’ Return