Google Roils Digital Advertising Ecosystem with New Policies

Google revealed plans to stop individualized tracking to serve digital ads. Since it is the largest global purveyor of digital advertising, Google’s move will doubtless have an impact, possibly moving the entire industry away from the practice, which has been criticized by privacy advocates. Rather than build alternative tracking systems, Google is developing new technologies to target ads without collecting individuals’ information. One analyzes browsing habits and allows targeting of “cohorts” rather than individuals. Continue reading Google Roils Digital Advertising Ecosystem with New Policies

Roblox Counting on Older Consumers to Join App, Buy Stock

Roblox, valued last month at $29.5 billion, told prospective investors it is trying to lure older users onto its gaming, concerts and educational platform. Chief executive David Baszucki said the company is counting on older adults not just to join the platform but to buy its stock when it goes public next month. The Apple and Google application has been a top earner during the pandemic, with 2020 revenue jumping 82 percent to $923.9 million and number of hours spent on the platform more than doubling to 30.6 billion. Continue reading Roblox Counting on Older Consumers to Join App, Buy Stock

GPT-3: New Applications Developed for OpenAI’s NLP Model

OpenAI’s natural language processing (NLP) model GPT-3 offers 175 billion parameters, compared with its predecessor, GPT-2’s mere 1.5 billion parameters. The result of GPT-3’s immense size has enabled it to generate human-like text based on only a few examples of a task. Now, many users have gained access to the API, and the result has been some interesting use cases and applications. But the ecosystem is still nascent and how it matures — or whether it’s superseded by another NLP model — remains to be seen. Continue reading GPT-3: New Applications Developed for OpenAI’s NLP Model

Australian Landmark Law Passes, Big Tech to Pay for Content

Australia’s parliament passed the first law of its kind, requiring Facebook and Google to pay local publishers for news content on their platforms. Treasurer Josh Frydenberg noted that, “the code is a significant microeconomic reform, one that has drawn the eyes of the world on the Australian parliament.” In fact, Australia Prime Minister Scott Morrison had discussed the new law with leaders of Canada, France, India and the United Kingdom. Facebook recently pledged to spend at least $1 billion over the next three years to license news content. Continue reading Australian Landmark Law Passes, Big Tech to Pay for Content

Wi-Fi 6 Will Eventually Benefit Homes with Connected Devices

Wi-Fi 6 has arrived, promising faster speeds, broader coverage and the ability to share connections across a single household’s wireless devices. The latter means that if one device is consuming huge amounts of data, it will not slow down the household’s other devices. The new generation Wi-Fi actually debuted in 2018 but is only now affordable enough and more widely available on Internet routers to become mainstream. While consumers can now purchase smartphones and computers including chips that enable use of Wi-Fi 6, the tech’s real benefits will likely have a stronger impact once households have more connected devices. Continue reading Wi-Fi 6 Will Eventually Benefit Homes with Connected Devices

Treasury Department May Put an End to Location Data Sales

The U.S. military, the Internal Revenue Service (IRS), Federal Bureau of Investigation (FBI), the Drug Enforcement Administration (DEA) and Department of Homeland Security (DHS) are reportedly among the agencies that have been buying citizens’ location data from commercial services. Now, a Treasury Department inspector general report has indicated that this practice is illegal without first obtaining a warrant. The agencies in question say they are buying commercially available data from those who have consented to having their data collected. Continue reading Treasury Department May Put an End to Location Data Sales

YouTube to Launch Restricted Version for Tweens and Teens

Google’s YouTube is rolling out a version of its video service that will allow parents to supervise the viewing of tweens and teens that have outgrown YouTube Kids but aren’t quite ready for the unrestricted video platform. Currently, children under the age of 13 in the U.S. are legally barred from regular YouTube. The new option lets parents set up a managed account for children and teens that will prevent them from uploading videos or commenting. Parents will also have different content filters to restrict video viewing. Continue reading YouTube to Launch Restricted Version for Tweens and Teens

Europe Echoes Australia’s Call for Big Tech to Pay Publishers

As the Australian law requiring Google and Facebook to pay publishers for content nears passage, news publishers in the European Union are urging legislators to copy that law. The European Publishers Council supports the Digital Markets Act (DMA) to be included in legislation, forcing binding arbitration if the two parties can’t agree on payments. In the U.S., Congress members intend to introduce legislation to make it easier for smaller news organizations to negotiate with Facebook, Google and other Big Tech platforms. Continue reading Europe Echoes Australia’s Call for Big Tech to Pay Publishers

Amazon Will Debut New UI for Fire TV Stick 4K, Fire TV Cube

Next month, Amazon is slated to launch a new Fire TV interface for its Fire TV Stick 4K and Fire TV Cube streaming devices. In 2016, Amazon pioneered the “content-first user experience,” which listed rows of movies and TV shows from various streaming apps on the home TV. This idea was picked up by many others in the industry, including Google, Vizio and LG. But, as the number of streaming services has expanded, this model has become unwieldy and chaotic — and Amazon is about to rein it in via a simplified navigation bar. Continue reading Amazon Will Debut New UI for Fire TV Stick 4K, Fire TV Cube

Facebook and Google Respond Differently to Australian Law

Against strong pushback from Facebook and Google, Australia is on the cusp of passing a law proposed by the Australian Competition and Consumer Commission that would force both companies to pay publishers for the content on their sites. The two companies have taken significantly different paths in response to the looming law. Google debuted a three-year global agreement with News Corp to pay for content, and Facebook stated it would restrict users and publishers from viewing and sharing news links, effective immediately. Continue reading Facebook and Google Respond Differently to Australian Law

YouTube to Offer a 4K Option and Shorts That Mimic TikTok

YouTube in unveiling a suite of new features, including the launch of its YouTube Shorts, which will enable users to create short-form vertical videos similar to those featured on video-sharing platform TikTok. The company will also introduce an option for its pay-TV service YouTube TV that will enable subscribers to watch in 4K, stream programs to an unlimited number of devices and download content for offline viewing. YouTube also plans to expand its new e-commerce feature so viewers can buy products from creators’ channels. Continue reading YouTube to Offer a 4K Option and Shorts That Mimic TikTok

Nvidia Acquisition of Arm Faces FTC Probe, Big Tech Critics

As Nvidia moves to close its $40 billion deal to acquire Arm Holdings, tech companies Google, Microsoft and Qualcomm are saying the deal will harm competition and are asking for regulatory intervention. The UK-based Arm, which licenses its chip technology to Amazon, Apple, Huawei Technologies, Intel and Samsung Electronics among others, is known as the Switzerland in the semiconductor industry because it licenses its technology to companies rather than competes with them. Critics fear that Nvidia would change this policy or raise the cost. Continue reading Nvidia Acquisition of Arm Faces FTC Probe, Big Tech Critics

Maryland Becomes First State to Tax Big Tech on Digital Ads

The state of Maryland has taken a groundbreaking step, with its State Senate voting to approve the first U.S. tax on revenue from digital ads sold by Amazon, Facebook, Google and other major technology companies. The Senate had to override the governor’s veto to pass the measure, after its House of Delegates gave the law the greenlight. The new law is expected to generate an estimated $250 million in the first year, with money going to that state’s schools. Connecticut and Indiana have introduced similar bills to tax Big Tech companies. Continue reading Maryland Becomes First State to Tax Big Tech on Digital Ads

Australia Plans Law That Would Make Big Tech Pay for News

Microsoft is urging the United States to adopt Australia’s proposal that Big Tech companies pay newspapers for content, in direct opposition to the positions of Google and Facebook. In Australia, that proposal is before a parliamentary committee. Google, which is responsible for 95 percent of searches in that country, has threatened to pull its search engine should the proposal become law. Microsoft is betting that, especially if the Australians pass the law, other countries will join in demanding payment for publishers. Continue reading Australia Plans Law That Would Make Big Tech Pay for News

U.S. and China Already in an Arms Race for 6G Technologies

Although most people do not have access to 5G networks yet, the U.S. and China are already in a race to be the first nation to develop and patent 6G, expected to be up to 100 times faster than 5G’s peak speed. Experts note that 6G is currently a “theoretical proposition” and the technology is at least 10 to 15 years away. However, the possibility that 6G can usher in “the next industrial revolution” — from flying taxis to real-time holograms — has made it a potent focus of a geopolitically-influenced race. China is currently considered the leader in 5G. Continue reading U.S. and China Already in an Arms Race for 6G Technologies