TikTok is introducing a new feature, the TikTok Library, aimed at making it easier for creators to augment entertainment content and jump on trends. The TikTok Library will initially be populated with content from Giphy, including the audio-enhanced GIFs known as Giphy Clips. Companies ranging from TV and movie studios to game makers, record labels, sports leagues and media outlets have been sharing licensed content using Giphy Clips. Giphy was founded in 2013, and was in 2020 purchased for $400 million by Facebook, now Meta Platforms.  Continue reading TikTok Library Taps Giphy to Add New Video Creation Tools