China’s New Data Privacy Law Targets Big Tech Companies

China passed the Personal Information Protection Law (PIPL) for data privacy, to take effect November 1 of this year. The law is similar to the European Union’s General Data Protection Regulation (GDPR) and includes a requirement for organizations and individuals to minimize data collection of Chinese citizen’s personal data and obtain prior consent. Unlike the GDPR, however, the Chinese law is not expected to limit state surveillance or access to such data, though it could apply to lower-level government agencies. Continue reading China’s New Data Privacy Law Targets Big Tech Companies

European Union to Conduct Antitrust Investigation of Google

The European Union has launched a formal antitrust investigation into Alphabet’s Google, after the European Commission, its main antitrust enforcer, probed the issue informally since at least 2019. The formal investigation will examine numerous allegedly anticompetitive practices involving how the tech giant brokers ads and shares user data with advertisers across websites and mobile apps. In addition to reviewing issues covered by U.S. states, such as Google favoring its own ad-buying tools, the probe will cover new territory. Continue reading European Union to Conduct Antitrust Investigation of Google

Google’s Solution to Replace Cookies Under Review at W3C

By 2022, Google plans to block cookies on its Chrome browser, used by about 70 percent of global desktop computer owners, instead offering a solution that will protect privacy and still target ads. Even as privacy advocates find flaws in Google’s idea, advertising technology companies are joining forces to create tracking tools based on email addresses. Amazon has responded by blocking Chrome from collecting data on which users go to its websites. Politicians from around the world say Google’s move could hurt its rivals. Continue reading Google’s Solution to Replace Cookies Under Review at W3C

EU Nations and UK Accuse Clearview AI of Privacy Violations

Clearview AI, the facial recognition tool based on a database of faces scraped from Facebook and elsewhere, is facing several legal complaints from privacy watchdogs in Austria, France, Greece, Italy and the United Kingdom. The complaints, originally filed by privacy advocates, state that Clearview AI violates privacy protections established under the GDPR data privacy law and its UK equivalent. The New York City-based company claims to have helped thousands of U.S. law enforcement agencies arrest criminals and predators. Continue reading EU Nations and UK Accuse Clearview AI of Privacy Violations

Google Plans to Swap Cookies for Another Targeted Ad Tech

Google is making its first moves to adopt the Federated Learning of Cohorts (FLoC) tracking system by 2022. FLoC allows advertisers to target ads without exposing individuals’ personal data but, instead, groups people by similar interests, such as football fans, retired travelers or truck drivers. Google group product manager, user trust and privacy Chetna Bindra explained that, “this approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Continue reading Google Plans to Swap Cookies for Another Targeted Ad Tech

New TikTok Personalized Ad Policy Ends Choice to Opt Out

Beginning April 15, TikTok’s policy on personalized ads is changing. According to notices that TikTok users are seeing on their feeds, personalized ads will be mandatory — and users will no longer have the ability to opt out of such ads based on their actions — although the users will still be able to opt out of ads based on data TikTok gets from its advertising partners. Not included in this policy change are users in the European Union who are protected from personalized ads by the General Data Protection Regulation (GDPR) that requires user consent for such ads. Continue reading New TikTok Personalized Ad Policy Ends Choice to Opt Out

Top EU Privacy Regulator Calls for Total Ban on Targeted Ads

The European Data Protection Supervisor (EDPS) Wojciech Wiewiórowski, the European Union’s top privacy regulator, called for a complete ban on targeted advertising. That’s a harsher recommendation than that of the European Commission, which simply suggested increased transparency on political ads and limits to micro-targeting and psychological profiling. Wiewiorówski’s proposal was in response to a request for EU lawmaker consultation on the Commission’s Digital Services Act (DSA) introduced in December. Continue reading Top EU Privacy Regulator Calls for Total Ban on Targeted Ads

EU Proposes Two New Laws in Its Effort to Regulate Big Tech

The European Union’s executive branch issued drafts of two bills that would hike fines for illegal content and anticompetitive behavior up to 6 percent or 10 percent of annual worldwide revenue and even break up Big Tech firms to stop “competitive abuses.” Although the bills don’t mention any firms by name, they could be applied to Amazon, Apple, Facebook and Google. The UK, which is no longer part of the EU, has similar legislation in the works that would fine abusers up to 10 percent of annual global revenue. Continue reading EU Proposes Two New Laws in Its Effort to Regulate Big Tech

Ireland Fines Twitter for Privacy Breach in a First for U.S. Tech

Ireland’s Data Protection Commission fined Twitter €450,000 (about $546,000) for failing to notify the regulator or document a data breach within 72 hours. The breach, revealed in January 2019, exposed some Android users’ private tweets for over four years. Twitter chief privacy officer Damien Kieran said the company takes responsibility … and remains “fully committed to protecting the privacy and data of [its] customers.” This is the first time a U.S. tech company has been served with a GDPR fine in a cross-border case. Continue reading Ireland Fines Twitter for Privacy Breach in a First for U.S. Tech

EU Regulators: IAB Europe Is Not in Compliance with GDPR

Belgian investigators are scrutinizing the Belgian-based Interactive Advertising Bureau (IAB) Europe, which they say is responsible for how its members buy, sell and use individuals’ data in digital ads. According to their internal report, Google and other major online advertisers are violating Europe’s General Data Protection Regulation in its auctions. The investigation was prompted by complaints against the use of personal data in the real-time bidding (RTB) component of programmatic advertising. Continue reading EU Regulators: IAB Europe Is Not in Compliance with GDPR

Apple Privacy Controls Are Likely to Impact Digital Publishers

Apple is upgrading its operating system with privacy controls that reportedly have some advertisers worried. Set to debut in the fall, Apple’s iOS 14 will require apps to ask its users if they want their Internet activity tracked. Many digital publishers are concerned that most users will opt out, which would prevent them from personalizing ads and thus result in a slump in revenue. Facebook has spoken out, pointing out that it will no longer be able to collect a users’ advertising identifiers (IDFA) without their permission. Continue reading Apple Privacy Controls Are Likely to Impact Digital Publishers

Oracle Joins Microsoft and Twitter as Latest to Pursue TikTok

Oracle Corporation is making a bid to buy the U.S. operations of TikTok, and President Trump has voiced his approval. Oracle cofounder and chair Larry Ellison held a fundraiser for Trump at his house earlier this year, and Oracle chief executive Safra Catz worked on Trump’s transition team in 2016. According to sources, Oracle has engaged in some preliminary conversations with minority TikTok owners, but it is unknown if the talks have advanced. Microsoft has also been in talks with TikTok and Twitter has explored a purchase. Continue reading Oracle Joins Microsoft and Twitter as Latest to Pursue TikTok

European Union Adopts New Strategy to Contain Tech Firms

The European Union has led the movement to leverage antitrust laws in an effort to limit the power of Big Tech companies from the United States. Now, convinced that the impact of these efforts did not go far enough to change behavior, they are pursuing a different tack, this time drafting regulations that address specific business practices. But even as the chief executives of Amazon, Apple, Facebook and Google were grilled in a Congressional hearing last week, they reported skyrocketing revenue and billions in profit. Continue reading European Union Adopts New Strategy to Contain Tech Firms

Privacy Shield: Top EU Court Strikes Down Data Transfer Pact

The European Union’s top court voided a transatlantic data-sharing pact this week, ruling that EU residents’ data, when moved to the U.S., are not sufficiently protected from that government’s surveillance. The legal battle began in 2013, when privacy activist Max Schrems complained to the Irish Data Protection Commissioner, pointing to Edward Snowden’s leaks as proof that U.S. law did not protect against scrutiny. Countries outside of the European Union and companies that want to move EU data abroad must now meet strict EU data laws. Continue reading Privacy Shield: Top EU Court Strikes Down Data Transfer Pact

EU Plans to Propose New Regulations on Artificial Intelligence

As the European Union readies to release new rules to govern digital platforms, Big Tech chief executives have made the trip to Brussels to add to the discussion on artificial intelligence. Alphabet chief executive Sundar Pichai, for example, noted during his trip to Brussels that, “while AI promises enormous benefits for Europe and the world, there are real concerns about the potential negative consequences.” With its General Data Protection Regulation (GDPR), the EU has set a standard that others look to follow. Continue reading EU Plans to Propose New Regulations on Artificial Intelligence