Panel Envisions the Future of Cinema at SMPTE Tech Summit

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

SMPTE Tech Summit: Understanding the Human Vision System

The first Saturday morning session of SMPTE’s Technology Summit On Cinema at NAB focused on factors that could impact the UHD TV rollout, including research on what humans are able to see and observe. During a panel titled “Understanding the Human Vision System,” Dr. Jenny Read of Newcastle University Institute of Neuroscience set the stage by discussing four parameters of vision: spatial resolution, temporal resolution, dynamic range, and color perception. Related studies from Dolby, EBU and EPFL were presented. Continue reading SMPTE Tech Summit: Understanding the Human Vision System

HPA Panel Discusses Pixel Count in Next-Generation Displays

A panel of experts from across the entertainment industry convened at the HPA Tech Retreat on Thursday morning to discuss the importance of increasing pixel counts in next generation televisions and displays. While so-called “4K” or Ultra HD televisions have now appeared on the market from nearly every major consumer electronics manufacturer, there has been some debate about whether simply increasingly resolution truly improves picture quality. Continue reading HPA Panel Discusses Pixel Count in Next-Generation Displays

Arri Brings Amira Digital Camera to Burbank for Early Preview

In advance of Amira’s launch at NAB, Arri has sent four prototypes of its new digital camera on tour. One camera is visiting the company’s Burbank facility for early previews and limited testing. The $40,000 shoulder-mount Amira, which uses the same imaging sensor as Arri’s $75,000 Alexa digital cinematography camera, is expected to ship in April. Lighter and smaller than the popular Alexa, the Amira is intended for productions such as documentaries and TV news magazine programs. Continue reading Arri Brings Amira Digital Camera to Burbank for Early Preview

UHD Tech: High Dynamic Range Lands on Hollywood’s Radar

While Ultra HD is clearly a leading theme at CES this week, numerous members of the engineering community believe the technology will require wider color gamut, higher dynamic range and higher frame rates to succeed. Dolby, Technicolor and Sony all presented plans to address these needs, while the Digital Entertainment Content Ecosystem, the consortium behind UltraViolet, is looking at support for 4K as well as higher dynamic range and related features. Continue reading UHD Tech: High Dynamic Range Lands on Hollywood’s Radar

Toshiba Demos Ultra HD 4K Mobile Workstation in Las Vegas

Toshiba’s 2014 offerings include a 4K Ultra HD mobile workstation, expected to hit the market this summer at an estimated $2,000. The Tecra was shown at CES with the TUM-32PRO1 4K professional monitor, a 31.5-inch UHD panel (3840×2169 pixels) that offers multiple color modes, including the popular Abobe Super Wide Color Gamut, “which in layman’s terms means up to 99 percent color accuracy with the source material onscreen,” said Toshiba’s Joseph D’Avanzo. Continue reading Toshiba Demos Ultra HD 4K Mobile Workstation in Las Vegas

CES 2014: Exciting Possibilities for Future of 4K Ultra HDTV

At January’s 2014 International CES in Las Vegas, the ETC reporting team will be looking at how vendors are positioning 4K UHD TVs, including what features they consider compelling, and how they are building out the full consumer experience with an ecosystem of products and services. Features we’ll be watching for include resolution and pixel count, extended dynamic range, wider color gamut, a “director’s intent” setting, the latest in 3D, advances in audio, and more. Continue reading CES 2014: Exciting Possibilities for Future of 4K Ultra HDTV