Amazon’s new AR addition to its iOS app, called “AR View,” allows customers the ability to visualize products in their own home. Thousands of products are viewable across a range of categories for both the office and home. By utilizing Apple’s ARKit, the experience unfolds in real-time, allowing the customer to rotate both the object and change its perspective. By introducing the new feature, Amazon joins other retailers such as Target and IKEA that have all recently introduced augmented shopping experiences to their mobile platforms. Continue reading Amazon Introduces New ARKit Shopping Feature to iOS App

Users have caught on to Snapchat’s Snapcodes, the company’s version of QR codes, scanning over 8 million codes a day. Marketers like how Snapcodes connect traditional and digital advertising and provides data. Even though Snapcodes add production costs and uncertainty about results, Gatorade, Wendy’s and Evian are among an increasing number of brands using Snapcodes which, placed on products and ads, makes it easy for users to use their mobile phones to unlock custom branded filters, lenses, websites and games. Continue reading Brands, Marketers Find Success With Snapchat’s Snapcodes

Amazon may be developing a standalone messaging app called Anytime that would allow people to connect without the need to include phone numbers, which is how other messaging apps such as Viber and WhatsApp typically connect. The company has reportedly been running a survey to gather feedback about a service “for smartphones, tablets, PCs and smart watches designed to let people chat with text and video, send each other fun photos with filters, play games and engage with other Amazon services,” reports TechCrunch. Earlier this year, AWS launched a communication service called Chime for enterprise customers. Continue reading Anytime: Amazon May Be Developing a New Messaging App

Apple’s annual Worldwide Developers Conference kicked off yesterday in San Jose, California. During his keynote, CEO Tim Cook noted that 5,300 developers from 75 countries were attending this year’s conference. Among the more noteworthy announcements, Apple shared information regarding its High Sierra macOS update; iOS 11 with improved Siri (including language translation), iMessage features, and Core ML to make machine learning easier; a new 10.5-inch iPad Pro (starting at $649, available next week); a beefed-up iMac Pro; a completely redesigned App Store; and an Echo-like smart speaker called HomePod (shipping in December for $349). Continue reading WWDC: Apple Unveils Product Updates and New HomePod

Facebook reports that its Q1 profit leaped 76 percent to $3.06 billion, putting to rest concerns that video-ad performance or graphic content stymied growth. Alphabet enjoyed 29 percent growth in net profit in the same quarter, apparently undamaged by brands finding their content advertised against objectionable YouTube videos. The two tech titans currently account for 99 percent of the online ad industry’s revenue growth, says Pivotal Research, even as marketers express growing concern over fake news and live video issues. Meanwhile, Facebook continues to push new video content. Continue reading Facebook Benefits From Expanded Video Content, Digital Ads

Amazon rolled out a new Android app for its FreeTime service, which provides curated children’s content and parental controls similar to those found on Amazon’s Fire tablets. The FreeTime Web browser has vetted over 40,000 YouTube videos and websites as kid-friendly. FreeTime Unlimited offers more kid-centric content, including 10,000 books and videos from Disney, Nickelodoen, Amazon Studios, PBS Kids, Harper Collins, Sesame Street, Simon & Schuster and others, priced at $2.99 per month for Prime members and $4.99 for others. Continue reading Amazon Bows Android App for Kid-Friendly FreeTime Service

To help advertisers better target millennial and Gen-Z audiences, The Walt Disney Company debuted the Disney Digital Network, a conglomeration of more than 300 social media channels and a wide range of content. Disney says the new Digital Network reaches an audience of more than one billion. The content includes everything from classic Disney characters to the new material emerging from Maker Studios. Disney Co/Op, an in-house branded content service, puts advertisers together with Disney digital creators for customized campaigns. Continue reading New Disney Digital Network Connects Advertisers, Millennials

For friends who want to share and watch YouTube or Twitch videos together, a new Apple iMessage app, called Let’s Watch It!, is the answer. Group chat in the iMessage App Store has proven to be a hit, with video chat app Fam raising $1.8 million and plans to expand to game-playing, interactive live masks, filters and watching videos with friends. But Let’s Watch It!, which debuted in March, may be beating Fam at its game, adding support for turning on the front-facing camera and microphone, making it even more social. Continue reading Friends Can Share, Watch Videos Together via iMessage App

Shazam has introduced a new augmented reality platform that will let brands connect with users of the popular music recognition app. The Shazam app also has visual recognition technology, so users can scan objects and packaging. Now, when users scan mini Shazam codes on products, the app will open interactive content such as games, animations and product visualizations. Starting next month, Shazam is bringing the AR technology to its existing user base that numbers in the millions. Continue reading Music Recognition App Shazam Taps into Augmented Reality

Sony’s Xperia series smartphones — the flagship XZ Premium, the smaller XZ, and the large XA1 Ultra — now feature impressive imaging capabilities, including an option to shoot video at 960 frames per second to enhance the phones’ slow motion capture feature. The lens improvements adjust the lighting to better illuminate nighttime scenes and all images are displayed in ultra-high definition 4K. Beyond the camera, Sony struck a deal to stream Amazon content on Xperia phones without the need for clunky third-party apps. Continue reading Sony Smartphones Tout Premium Cameras and 4K Displays

When examining top apps based on revenue (outside of games), streaming services dominated 2016. Sensor Tower lists Spotify as the top earner, generating the most revenue across platforms, including Apple’s App Store and Google Play. Android chat app LINE took the second spot, followed by Netflix, Tinder, Pandora and HBO Now. Hulu ranked No. 7 on the App Store and No. 9 in overall revenue. “The list indicates that the trend toward cord cutting … is still going strong, as is the growth of subscription-based streaming of music,” reports TechCrunch. However, translating app success into profits remains a challenge for some (Pandora is laying off 7 percent of its workforce, despite touting more than 4.3 million subscribers). Continue reading Streaming Services Top Chart of Apps Earning Most Revenue

Comcast inked deals with Universal Pictures (which it owns), Lionsgate, Paramount Pictures and Sony Pictures Entertainment for “movie extras” to accompany those studios’ film titles. The cable company, which will offer a free sample of the enhanced extras during the 10 days leading up to Christmas, says it is working on adding more studios and movies in the coming year. With the extra content, Comcast hopes to better compete with other digital movie providers, including Apple, which added extra content two years ago. Continue reading Comcast Signs Deals with Four Studios to Offer Movie Extras

Google’s first VR headset, the $79 Daydream View, started shipping, the first step in the company’s goal to make Android the dominant VR operating system. Daydream faces some stiff competition, however, including Facebook’s Oculus Rift and Samsung Gear VR for PC and mobile devices, and Microsoft’s holographic version of Windows. So far, reviewers are giving Daydream a thumbs-up, as simple to use, inexpensive and light, and one reviewer calls the content on YouTube VR the new headset’s “killer app.” Continue reading Google Releases Daydream View Headset to Positive Reviews

The NBA announced it plans to stream at least one game each week this season in virtual reality. Available only to NBA League Pass subscribers, the VR streaming will debut October 27 when the Sacramento Kings take on the San Antonio Spurs. “Initially, they will only be accessible by people who own a Samsung smartphone and a Samsung Gear VR headset,” reports The Wall Street Journal, “but the plan is to make the games viewable on other types of VR devices later in the season.” The league, which “plans to have a distinct production crew and even announcing team for the VR broadcasts,” partnered with NextVR to develop an app for accessing the games in virtual reality. Continue reading The NBA Plans to Experiment with VR Streaming This Season

On October 13, Sony will release its PlayStation VR headset to be used with the PlayStation 4 game console and PlayStation camera that detects body movements. Sony’s Move wand-like motion controllers allow the user to interact with virtual objects. Tech experts agree that one positive note is PlayStation VR’s $399 sticker price, which is less expensive than rival models from HTC and Oculus. They’re also enthused that Sony is debuting the hardware with a significant number of game titles. Continue reading Sony PlayStation VR Launches Next Week with Slate of Games