Social TV: Viacom Releases Results of Multi-Country Study

Viacom announced the results of a new study last week that examines the relationship between television and related social media habits. The study surveyed¬†5,000 viewers, ages 13-49 (in the U.S., U.K. Brazil, Germany and Russia) who weekly use at least two or more social media platforms.¬†“When Networks Network: TV Gets Social” uncovered three key areas that lead viewers to engage in TV-related social media: Functional, Communal and Playful. Continue reading Social TV: Viacom Releases Results of Multi-Country Study