Amazon Freevee, formerly IMDb Freedive and then IMDb TV, is getting more than 100 Amazon Original programs from Amazon Prime Video. The ad-supported free streaming service will release the new original series and movies throughout the year. Some of the series will be limited to a few teaser episodes designed to drive customers to Amazon Prime. Amazon SVP of ad products and tech Colleen Aubrey touted this and other reveals at New York’s IAB NewFronts in the context of brands using Amazon’s ad-supported streaming TV solutions to reach an average monthly audience of more than 155 million viewers in the U.S. Continue reading Prime Originals Head to Amazon Freevee, Fire TV Goes FAST

Creator discovery platform Jellysmack has struck a deal with The Roku Channel to launch two channels programmed with content curated from 17 of its top-performing talents, including Brad Mondo, Stephanie Soo and LaurDIY. The pact sees The Roku Channel offering two FAST linear channels: the lifestyle-themed Hello Inspo and true crime forum Mysteria. The two new Roku FAST channels are an expansion of Jellysmack’s creator program, which uses artificial intelligence to identify promising creators and distribute their content to multiple platforms like Facebook, Snapchat, YouTube, Pinterest and TikTok, among others. Continue reading Jellysmack Pacts with Roku on Channels for Creator Content

YouTube is embarking on tests of a new FAST channel hub. The move is the latest by the Alphabet-owned platform to expand its ambitions to become a full-service video provider. YouTube is reported by The Wall Street Journal to be in talks with entertainment firms about featuring films and TV series in a configuration not unlike that typically offered by cable (i.e., packaged) and is testing the approach with a limited number of media companies in anticipation of a potential full-on launch later this year. Deployment of a free, ad-supported TV hub would put YouTube on a path to become a go-to destination for general video in competition with entities such as Roku, Pluto TV and Tubi TV. Continue reading YouTube Tests Waters with Hub of FAST Streaming Channels

TiVo has released research indicating the average number of video services used by consumers is 9.86, up from 8.8 a year ago and approaching double-digits for the first time in history. The gain is largely due to increased adoption of free ad-supported streaming TV (FAST) services, also known as ad-supported video on demand (AVOD), which account for 32 percent of the overall share of video services used by consumers in 2022, up from 26 percent as of Q4 2021. According to the TiVo Video Trends Report, the average consumer is now using three ad-based video-on-demand services. Continue reading TiVo Study: Consumers Average About 10 Streaming Services

Samsung Electronics America is refreshing Samsung TV Plus, a free ad-supported TV (FAST) and video on-demand service seen in 24 countries on 465 million TV and mobile devices. The main emphasis will be adding premium content that Samsung is looking to license from industry partners. Launched in 2015 as one of the first FAST services by a device manufacturer, Samsung TV Plus has nonetheless maintained a low profile, despite offering what is now more than 220 linear channels in the U.S., over 1,600 channels globally, and 50-plus O&Os spanning news, sports and entertainment. Continue reading Samsung TV Plus Targets Premium Content in FAST Relaunch

Technology company Xperi has purchased Norway-based OTT software maker Vewd for $109 million. Xperi purchased TiVo for $3 billion in December 2019, with the goal of integrating TiVo’s video UX with its smart TV expertise. Xperi intends to compete with companies like Amazon, Comcast, Google and Roku for the “gatekeeper” position in the world’s connected-TV living rooms. The Vewd deal gives Xperi access to an installed European footprint of roughly 15 million devices that it plans to target for activation of TiVo+, a free ad-supported TV (FAST) service. Continue reading TiVo Owner Xperi Acquires OTT Software Firm for $109 Million