Google May Implement Anonymous Identifier to Replace Cookies

Google may change the way that online browsing activity is tracked by developing an anonymous identifier for advertising, or AdID. This identifier would essentially replace third-party cookies to track browsing information, which would then be used for marketing purposes. The identifier would be sent to advertisers and ad networks that agree to certain guidelines, while providing users with greater privacy and control over how they browse the Internet. Continue reading Google May Implement Anonymous Identifier to Replace Cookies