CES Panel: CMOs Discuss Top Priorities, Trends and Change

Growth priorities, game-changing technology, engaging customers, building brands, and the trends and challenges that keep marketing execs awake at night were among the topics discussed by three of Forbes Top 50 CMOs during a C Space panel at CES, moderated by editor of the CMO Network at Forbes, Jenny Rooney. Aimée Lapic of Pandora, Susan Vobejda of The Trade Desk, and Deborah Wahl of Cadillac work in different markets but face similar challenges as they break through old models, explore new ways of reaching and engaging audiences, and balance the potential of personalization with privacy. Continue reading CES Panel: CMOs Discuss Top Priorities, Trends and Change

Competition Ramps Up to Host Amazon’s New Headquarters

Amazon, which invited U.S. cities to submit a proposal to become the company’s second headquarters, reports it has received responses from 238 cities and regions, representing 54 states, provinces, districts and territories. The project is expected to cost $5 billion over almost 20 years. New York, Boston, Atlanta, Nashville and Austin have said they submitted proposals, as did hurricane-battered Puerto Rico and several locations in Mexico and Canada. Reportedly, only seven U.S. states did not enter the contest. Continue reading Competition Ramps Up to Host Amazon’s New Headquarters

Facebook Takes on Snapchat with New Flash Messaging App

Facebook launched a picture and messaging application that’s nearly identical to Snapchat, something it has already attempted to do twice. Both previous attempts — Poke and then Slingshot — failed. But this new app, Flash, which is about one-third a big as Snapchat’s Android app for Google’s new Pixel phone, is aimed specifically at emerging markets where Wi-Fi and connectivity are both scarce commodities. This move makes it clear that Facebook hopes to dominate in a market that Snapchat has not yet taken over. Continue reading Facebook Takes on Snapchat with New Flash Messaging App

Facebook Risks Alienating its Users by Blocking Ad Blockers

Facebook is now able to block all ad blockers on its desktop website, enabling advertising to run unimpeded. The move has ignited a firestorm of discussion about the ethics of ad blocking: digital ads are irritating, but they also underpin the business model of the very digital publishers who provide content. Publishers as established as The New York Times and The Wall Street Journal are struggling with eroding ad sales. Wired, Forbes and NYT have also tried out techniques to counter ad blocking. Continue reading Facebook Risks Alienating its Users by Blocking Ad Blockers

Facebook’s New Policy Allows Branded Content, Not All Ads

Facebook has a new policy regarding so-called organic, or branded, content, now permitted to appear on Facebook Instant Articles, video and Facebook Live. Advertisers and Web publishers must display an icon to make it clear that the content — articles, videos and images — comes from an advertiser. Up until now, they have only been able to post content in ads. This is good news for BuzzFeed, Forbes and others that frequently supply sponsored content on Facebook, which also stands to reap rewards from the new policy. Continue reading Facebook’s New Policy Allows Branded Content, Not All Ads

Few Publishers Trying to Recover Revenue Lost to Ad Blockers

More than a third of Americans reportedly use an ad blocker on their Internet browsers, and many of them probably have no idea that they are costing publishers billions in lost advertising revenue. Randall Rothenberg, president of the Interactive Advertising Bureau, urged publishers to develop their own technology and methods to stop ad blocking software. Meanwhile, Samsung is following Apple in enabling an ad blocking plugin for the Internet browser on its mobile phones. Continue reading Few Publishers Trying to Recover Revenue Lost to Ad Blockers

Top YouTube Stars Using Online Success to Launch Careers

Forbes has compiled its first-ever list of the world’s highest-paid YouTube stars. To appear in the ranking, Internet celebrities had to make at least $2.5 million in earnings for the year ending June 1, 2015. The top 13 DIY videomakers, most under the age of 30, have earned a combined total of $54.5 million. The group includes gamers, singers, comedy teams, pranksters, a beauty blogger and a dancing violinist. While most make their revenue from online advertising, some are also branching out into traditional media such as film, TV, music and publishing. Continue reading Top YouTube Stars Using Online Success to Launch Careers

Google Acquires Mobile Startup Polar to Reinvigorate Google+

Google has acquired mobile startup Polar, to bring the founder Luke Wroblewski and his team to Google+. Polar developed online polling technology for clients such as HBO, TechCrunch and USA Today to poll their users on mobile websites and apps. At Google, the new hires are expected to work on optimizing Google’s struggling social network for the mobile platform. Wroblewski is a prominent mobile designer and author of the book, “Mobile First.” Continue reading Google Acquires Mobile Startup Polar to Reinvigorate Google+

AmazonSupply is Formidable Competitor in Wholesale Market

One division of e-commerce giant Amazon may take the wholesale and distribution market by storm. The two-year-old AmazonSupply offers over 2.2 million products in bulk, from scientific equipment to food service products. Unlike current wholesale businesses that are regional, family-run companies, Amazon is a multinational company with $74 billion in annual revenue, a user-friendly website, 24-hour delivery, and a massive database of consumer data. Continue reading AmazonSupply is Formidable Competitor in Wholesale Market

Los Angeles Mayor Launches Entrepreneur in Residence Program

Los Angeles Mayor Eric Garcetti recently announced the city’s Entrepreneur In Residence Program, an initiative sponsored by Ernst & Young. Garcetti has appointed two notable entrepreneurs — Krisztina “Z” Holly and Amir Tehrani — to help create jobs and develop ideas for boosting L.A.’s economy. In addition to developing new business policies, Holly and Tehrani will coordinate with non-profits, educational institutions and businesses to foster entrepreneurship. Continue reading Los Angeles Mayor Launches Entrepreneur in Residence Program

TiVo Co-Founders Launch Qplay Web Video App and Service

TiVo co-founders Jim Barton and Mike Ramsay announced the launch of Qplay a little over a month ago. The service allows users to create personalized video streams called “Q’s” from various sources. Since the announcement, the app, service and TV adapter have only been available as an Early Adopter bundle for $49. Starting this week, the Qplay app is available for free for everyone (not including the TV adapter). The service has added video content from Reddit, College Humor, Funny or Die, The New York Times and Vanity FairContinue reading TiVo Co-Founders Launch Qplay Web Video App and Service

Second Screen: The Battle Between Tweets and Facebook Posts

Despite Twitter’s limited growth over the past few quarters, the social messaging service continues to experience second screen popularity with television viewers. Facebook is attempting to tap into this market as well, but has been battling the perception that its users generally post before or after a broadcast, rather than during it. However, U.K.-based social analytics agency SecondSync released a study that suggests 60 percent of Facebook interactions about TV programs occur during the broadcasts. Continue reading Second Screen: The Battle Between Tweets and Facebook Posts

Hulu Announces Slate of New Originals and Returning Series

Hulu plans to air 12 returning series and four new series under its Hulu Originals banner this season. The streaming video service recently announced its lineup, including renewed shows such as Seth Meyers’ animated superhero series “The Awesomes,” Chris O’Dowd’s comedy “Moone Boy,” docuseries “Behind the Mask,” western comedy “Quick Draw” and popular drama “East Los High.” Premiering this year includes “The Hotwives of Orlando,” “Deadbeat,” “The Bridge” and “The Next Step.” Continue reading Hulu Announces Slate of New Originals and Returning Series

Mobile Forecast: Will Phablets Outsell Small Tablets in 2014?

According to Bob O’Donnell, founder of TECHnalysis Research, demand for phablets (larger smartphones approaching tablet dimensions) is growing so quickly in parts of Asia, Europe and Brazil that the odd-sized devices are expected to outsell traditional smaller tablets in 2014. O’Donnell forecasts that 175 million phablets will be sold worldwide next year, as compared to an estimated 165 million smaller-sized tablets (featuring screens that are 8 inches or less). Continue reading Mobile Forecast: Will Phablets Outsell Small Tablets in 2014?

Black Friday: Apple iPad a Big Winner at Target and Walmart

Forbes reports that Apple was a big winner on Black Friday. The article notes that InfoScout reviewed more than 90,000 shopping receipts in the U.S. and learned that Apple products accounted for 22 percent of Target’s sales on Black Friday. The iPad Air 16GB, iPad mini 16GB and iPad Air 32GB models were the number one, two and three sellers, respectively. Additionally, the iPad mini 16GB model was the number one seller at Walmart. Continue reading Black Friday: Apple iPad a Big Winner at Target and Walmart

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