Facebook Patents a Unique Method for ‘Influencer Marketing’

Facebook believes that it can charge marketers more money to advertise to “influencers,” the individuals responsible for sharing information that often causes spikes in the local share rate. The social network recently patented a new method to determine exactly who those influencers are. Unlike the methods of other Internet companies, Facebook does not measure the influence of an individual by the number of followers or connections, but rather the percentage of followers who re-share content. Continue reading Facebook Patents a Unique Method for ‘Influencer Marketing’

The Instagram Rapture: Millions of Fake Accounts are Purged

Instagram, the photo- and video- sharing service owned by Facebook, is deleting all the accounts it has identified as “spammy.” As a result, more than 29 percent of Instagram’s own followers disappeared last week. According to software developer Zach Allia, stars such as Justin Bieber and Kim Kardashian also lost millions of followers. The purge was intended to combat fake accounts, a problem that leads to hijacked hashtags, artificially inflated follower counts, and increased advertising costs. Continue reading The Instagram Rapture: Millions of Fake Accounts are Purged

Instagram Now Bigger Than Twitter, Looks to Brand Advertising

Instagram — the photo- and video-sharing app owned by Facebook — announced yesterday that it presently has 300 million monthly active users, up 50 percent in nine months (more than 70 percent of its users are now outside the United States). The new numbers suggest that the social service is more popular than Twitter today (Twitter recorded 284 million monthly active users for Q3). Instagram is looking to leverage its meteoric popularity to engage users in new ways, and draw advertisers at the same time. Continue reading Instagram Now Bigger Than Twitter, Looks to Brand Advertising

Hachette Launches Twitter Experiment to Boost its Book Sales

Hachette Book Group, which publishes best-selling authors including Michael Connelly, Malcolm Gladwell and James Patterson, announced on Monday that it is partnering with Gumroad to determine whether author tweets can help push book sales. In today’s social media landscape, authors with significant Twitter followings — such as John Green and Paulo Coelho — have experienced major success. Gumroad enables creators to sell products directly to social media followers without leaving Twitter. Continue reading Hachette Launches Twitter Experiment to Boost its Book Sales

New Twitter Update Lets Users Privately Share Public Tweets

As part of Twitter’s growth strategy, the social network is launching a host of new features, the first of which rolled out last week. The new feature enables users to share public tweets with their friends via direct messages. Mobile users press on the tweet for at least a second before “Share via Direct Message” pops up in the app. The follower that receives the message will receive a push notification. The shared tweet will show up directly in the direct message conversation, just like links and photos. Continue reading New Twitter Update Lets Users Privately Share Public Tweets

Social Influencer Makes More Than $500K a Year via Twitter

Kris Sanchez, one of the top 100 influencers on Twitter, makes $500,000 a year from sponsored links alone. Social Reactor, a company that matches social influencers like Sanchez with advertisers, supplies galleries and sites that Sanchez links to in his tweets. With this model, he is paid per click that those pages receive. Branded deals with companies such as Ford and Paramount have been very lucrative for the 23-year old. He also makes money through mobile apps. Continue reading Social Influencer Makes More Than $500K a Year via Twitter

Study: Live-Tweeting Actors Drive Engagement, Good for Shows

A recent study from Twitter shows that live-tweeting from an actor’s account can boost the volume of conversation on the social network. Series premieres with live-tweeting cast-members had 64 percent more tweets that day than TV shows that did not. The difference for live-tweeting from the show’s official handle was only a seven percent increase. Twitter says actors also generate a significant following when they live-tweet. Their lift in follow rate increases by 228 percent. Continue reading Study: Live-Tweeting Actors Drive Engagement, Good for Shows

Groopie Social Network Lets Vloggers Collaborate on Episodes

Groopie, an app that just launched on iOS, is hoping to be the next maker of online stars. Now, a team of vloggers can collaborate on episodes of their own shows. Friends can shoot video at the same time, and use built-in editing tools to select the camera angle and audio source. The beta testers who have been experimenting with the app for the past six months have already created reality and scripted shows. Groopie videos can also be shared on Facebook and Twitter. Continue reading Groopie Social Network Lets Vloggers Collaborate on Episodes

Nearly 40 Million Twitter Users Do Not See Ads on Site or App

About 14 percent of Twitter’s 271 million users do not log in directly to the mobile app or website, where Twitter features its ads. These 37.9 million consumers instead access Twitter content through third-party apps such as Flipboard, Instagram, Foursquare or various news sources. When Twitter filed its IPO last year, the company projected that the number of people accessing via third-party apps would decline. However, growth of the third-party app population has doubled since then. Continue reading Nearly 40 Million Twitter Users Do Not See Ads on Site or App

Music: Fifteen-Year-Old Vine Star Tops iTunes Album Charts

Teenager Shawn Mendes’ first album was number one on the iTunes Top Albums chart only 37 minutes after its debut Sunday night. He was first discovered on video sharing service Vine, posting six-second clips of his covers of pop songs. With the help of his 1.5 million Twitter followers and 2.9 million Vine followers, his EP hit the top of the chart, his single “Life of the Party” debuted as No. 24 on Billboard’s Top 100 Chart, and the hashtag #ShawnToNumber1 was trending on Twitter. Continue reading Music: Fifteen-Year-Old Vine Star Tops iTunes Album Charts

Startup Offers Customized Mobile Apps for YouTube Celebrities

High-profile YouTubers — whether they be vloggers, athletes, musicians or beauticians — can now reach their audience through personalized mobile apps. Victorious, a startup led by three former Google executives, launched last week. The company has recruited several YouTube celebrities to use its app to post photos and videos, and communicate with fans. Victorious will allow the creators to make money from in-app purchases, advertisements and merchandise sales. Continue reading Startup Offers Customized Mobile Apps for YouTube Celebrities

Corporate Shift in Social Media Seeks Quality Over Quantity

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

Actress Generates Pre-Oscar Buzz Using Twitter and Instagram

Kenyan actress Lupita Nyong’o, currently generating buzz for her performance in “12 Years a Slave,” is the only actress who is campaigning for an Oscar through social media engagement this year. Nyong’o has gained a significant number of followers on Twitter and photo-sharing site Instagram. She has been actively linking photos of herself in magazines and retweeting mentions of her appearances on both sites, which has helped her gain publicity during the ramp-up to this weekend’s Academy Awards.  Continue reading Actress Generates Pre-Oscar Buzz Using Twitter and Instagram

Gracenote Plans to Collaborate on Internet Radio Platform

The Tribune Company-owned digital music data service Gracenote is making headway on an Internet radio program that would let other companies and brands use its technology for their own music apps. The technology behind Gracenote — Rhythm — could be used for radio services by consumer brands and car companies, especially those in other countries where Pandora is not available. Tribune acquired Gracenote last month for $170 million. Continue reading Gracenote Plans to Collaborate on Internet Radio Platform

Facebook to Become the Second Largest Seller of Mobile Ads

Facebook is positioned to become the number-two seller of digital ads in the U.S. and worldwide for the first time. Mobile growth has been the primary contributing factor to the social network’s rise in position — which had previously been fourth place. Now, Facebook is between Google, at number one, and Microsoft, at number three. Mobile advertising was just three percent of global digital ad revenue in 2010 and has shot up to 22 percent since. Continue reading Facebook to Become the Second Largest Seller of Mobile Ads