Adblock Plus Reaches One Billion Downloads, Spars with IAB

Adblock Plus, from German firm Eyeo, is now on 100 million active devices and close to a billion downloads, says Eyeo co-founder/chief executive Till Faida. That’s significant growth from the beginning of the year, when the company reported 500 million downloads and 50 million active users. Adblock Plus also launched its “Acceptable Ads” program targeting larger websites; by whitelisting ads, Adblock Plus receives 30 percent of the additional revenue. Faida reports that 40 out of the top 100 U.S. websites are participating. Continue reading Adblock Plus Reaches One Billion Downloads, Spars with IAB

Adblock Plus Partners with Flattr for Online Payment System

Adblock Plus, via a partnership with Flattr, will soon launch Flattr Plus, which lets users pay websites for content, a move seen by some as an olive branch to the companies whose revenues have been impacted by ad-blocking software. Adblock Plus has been downloaded over 500 million times, according to parent company Eyeo. Flattr Plus users will be able to specify how much they wish to contribute monthly to the websites they visit. Adblock and Flattr will split 10 percent of the revenue, and the rest will go to publishers. Continue reading Adblock Plus Partners with Flattr for Online Payment System