Facebook Splitting Instant Messaging Feature to Separate App

Facebook is beginning to split some of its features into separate apps, starting with extracting instant messaging from its mobile app. If users want to chat with each other through Facebook, they will have to download Facebook’s separate Messenger app. Facebook recently notified users of the change, and will be rolling it out over the next few weeks. This signals a change for the social giant, and critics suggest this sacrifice in user engagement could make Facebook lose users. Continue reading Facebook Splitting Instant Messaging Feature to Separate App

Nielsen and comScore Initiatives Highlight Focus on Mobile

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Threat Report Indicates Mobile Malware Increase for Android

Security firm F-Secure released a 40-page Threat Report this week for the second half of 2013, which shows that Android receives the most malware attacks. Mobile malware on the Android platform increased 18 percent from 2012 to 2013, from 79 percent to 97 percent. Three fourths of the malware detections came from Saudi Arabia (42 percent) and India (33 percent). The United States and Finland are next on the list at 5 percent each, followed by Germany, Great Britain and Hong Kong. Continue reading Threat Report Indicates Mobile Malware Increase for Android

Gartner Predicts Future of Mobile Apps, Cognizant Computing

In a few years’ time, apps will become one of the most popular tools among consumers around the world for computing. Research group Gartner predicts that by 2017, mobile apps will be downloaded more than 268 billion times and that each individual user will provide data to more than 100 apps daily. This usage is estimated to generate about $77 billion in global revenue. And by 2015, cognizant computing will be key to enabling smart home functions. Continue reading Gartner Predicts Future of Mobile Apps, Cognizant Computing