World Cup: New Records for ABC, Univision, Facebook, Twitter

The numbers keep rolling in for the FIFA World Cup. Last week we reported that the Germany-Brazil semifinal set new viewing records and knocked out this year’s Super Bowl for the most Twitter activity during a sports event. Now it’s being reported that Sunday’s championship match between Germany and Argentina drew 30 million U.S. viewers, shattering the previous record for a final, thanks in part to the Spanish-language audience. Additionally, new usage records were set for Twitter and Facebook. Continue reading World Cup: New Records for ABC, Univision, Facebook, Twitter