Privacy Group Files Complaint Over New Google Ad Program

The Electronic Privacy Information Center filed a legal complaint with the Federal Trade Commission over Google’s Store Sales Measurement, a new advertising program that connects consumers’ online activities with purchases in retail stores. According to the complaint, Google now has access to U.S. consumers’ credit and debit card purchase records, but doesn’t reveal how it gets the information and uses a secretive method to protect it. The complaint states that consumers should be provided a way to opt out of the program. Continue reading Privacy Group Files Complaint Over New Google Ad Program

Drop in Profits and Stock Price Follow Amazon’s Hiring Surge

Amazon is ramping up hiring, which is why it posted a 51 percent increase in general and administrative costs and one reason why its stock price dropped more than 3 percent. The company consistently hires for warehouse positions, and hopes to add 50,000 more workers at an August 2 job fair. The growth rate of salespeople for its AWS cloud computing and advertising businesses is also accelerating faster than the 42 percent company average, and Amazon says it will continue to spend on growth, meaning lower profits will also continue. Continue reading Drop in Profits and Stock Price Follow Amazon’s Hiring Surge

DraftKings, FanDuel Cancel Merger In Face of FTC Lawsuit

Rival fantasy-sports companies DraftKings and FanDuel planned to merge last November, but that plan has now been nixed. In their statements about the cancellation of the merger, neither company mentioned the fact that the Federal Trade Commission filed an antitrust suit against the merger, but, in statements, the companies’ chief executives noted that the lawsuit would add cost, time and distractions to the proposed union. The companies both offer daily games that allow users to assemble virtual teams of real athletes. Continue reading DraftKings, FanDuel Cancel Merger In Face of FTC Lawsuit

Digital Influencer Marketing Group to Develop Best Practices

The Influencer Marketing Council recently launched to create consistency and best practices for digital celebrities who work with brands. The Federal Trade Commission requires influencers who incorporate brand products in their videos or promote corporations on such social platforms as Instagram and Twitter to disclose that the posts are in fact advertisements. But celebrity Andrew Fitzpatrick (aka 80Fitz) reports the current lack of consistency over disclosure practices or hashtags that label the content. Continue reading Digital Influencer Marketing Group to Develop Best Practices

Instagram Feature Brings Transparency to Sponsored Posts

Instagram has taken a step to increase transparency, giving Internet celebrities on the site an easier way to let viewers know if their posts are sponsored. Users and sponsors can work together to decide whether or not to tag a post as a “paid partnership” at the top. This new feature is currently being tested with a few celebrities and businesses. If it proves successful, Instagram will launch it more widely. Parent company Facebook already uses a similar method of disclosing such paid partnerships. Continue reading Instagram Feature Brings Transparency to Sponsored Posts

FCC: Pai Halts Privacy Rules, Foreshadowing Broader Repeal

After a 2-to-1 vote, the FCC put a halt to a portion of the privacy rules passed in October. New FCC chair Ajit Pai said those rules required high-speed Internet providers, such as AT&T and Comcast, to secure their customers’ data against hacking and other unauthorized uses. This stay of new government rules may be a foreshadowing of a broader repeal of privacy protections, believe some experts. In line with that, Pai also stated that the Federal Trade Commission, not the FCC, should “oversee broadband and Internet industries.” Continue reading FCC: Pai Halts Privacy Rules, Foreshadowing Broader Repeal

Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

Vizio just agreed to pay $2.2 million to settle a lawsuit filed by the Federal Trade Commission and the New Jersey Attorney General. The lawsuit accused the smart TV manufacturer of using its TVs to track what its owners watched — without their knowledge or consent — and then selling that information to marketing firms. According to the FTC, Vizio began gathering such data in 2014, and even retrofitted smart TVs sold as early as 2010 via a software update, for a total of 11 million TVs. Continue reading Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

Daily Fantasy Sports: FanDuel and DraftKings Agree to Merge

Former rivals DraftKings and FanDuel announced they plan to merge their daily fantasy sports operations into one company, to be run by DraftKings CEO Jason Robins. FanDuel chief exec Nigel Eccles will become chairman. The board will include three directors each from DraftKings and FanDuel, plus an independent director, while headquarters will be divided between New York and Boston offices. The deal, which aims to increase innovation by freeing up money, is expected to close during the second half of next year. Continue reading Daily Fantasy Sports: FanDuel and DraftKings Agree to Merge

In Landmark Ruling, FCC Protects Privacy of Consumer Data

The Federal Communications Commission, by a 3-to-2 vote, passed rules protecting consumers’ digital information, by preventing broadband companies such as AT&T and Comcast from collecting and distributing data including Web browsing, app use, location and financial information. Up until this ruling, users had to opt-out of broadband providers’ right to track such data. The ruling is considered a landmark since it is the first time the FCC issued privacy restrictions to high-speed Internet providers. Continue reading In Landmark Ruling, FCC Protects Privacy of Consumer Data

Google Merges DoubleClick Database with Gmail Information

Google has changed language in its privacy policy that once promised not to track information in DoubleClick’s database of Web-browsing records. When buying advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy was his “number one priority,” and its records would be kept separate from information collected from Gmail and other accounts. New language says instead that, “browsing habits ‘may be’ combined with what the company learns from the use of Gmail and other tools.” Continue reading Google Merges DoubleClick Database with Gmail Information

FCC Introduces Amended Version of Consumer Privacy Rules

The Federal Communications Commission has offered new regulations — modeled on the Federal Trade Commission’s Internet-privacy policies — that scale-back some of consumer privacy rules in the first version. Internet providers must still get the consumer’s approval before selling her browsing history or other sensitive information to a third-party, but they are now allowed to market more data. Consumer advocates have given wide approval to the new plan. The FCC will vote on the revised regulations later this month. Continue reading FCC Introduces Amended Version of Consumer Privacy Rules

WhatsApp Updates Privacy Policy, Shares Data with Facebook

When Facebook bought the popular free messaging service WhatsApp, it promised it wouldn’t change the privacy policies. Now the company has done just that, and organizations including the Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy are not happy. Facebook has stated it will now connect users’ phone numbers with Facebook’s systems, offering “better friend suggestions” and more relevant ads. The new approach will help Facebook finally monetize WhatsApp. Continue reading WhatsApp Updates Privacy Policy, Shares Data with Facebook

FTC Demands Clearer Disclosure for Internet Celebrity Promos

The Federal Trade Commission is now cracking down on Internet celebrities pitching products without disclosing whether or not they’re being paid. Using familiar hashtags such as #ad, #sp, or #sponsored aren’t always enough to ensure viewers realize the content is a paid promotion, says the FTC, whose Ad Practices Division is beginning to hold advertisers responsible for compliance. The result is likely to dampen the impact of a favorite digital influencer enthusing over a specific product. Continue reading FTC Demands Clearer Disclosure for Internet Celebrity Promos

YouTube Kids Goes Behind Paywall to Lose Inappropriate Ads

YouTube Kids, a standalone app that launched a year-and-a-half ago, has been a big success, with more than 10 billion video views annually and a position as one of the top five kid apps in the iOS and Android app stores. But although YouTube has vetted the content to be kid-appropriate, not so the advertising, which ranges from product placement to pitches for junk food. Last year, the Center for Digital Democracy and Campaign for a Commercial-Free Childhood asked the Federal Trade Commission twice to investigate. Continue reading YouTube Kids Goes Behind Paywall to Lose Inappropriate Ads

How Sponsored Content Transforms as It Moves to Facebook

Publishers have gravitated to sponsored content — stories, videos and podcasts that mimic journalistic content — to cope with rapidly changing online advertising. The Atlantic, Slate and The New York Times are among the publications that count sponsored content as a significant portion of their revenue. Companies such as Vice and BuzzFeed have created businesses centered on focused content. But the definition of sponsored content is shifting as viewers move from news sites towards Facebook and other social media platforms. Continue reading How Sponsored Content Transforms as It Moves to Facebook