Ad Execs Wrestle Over Objectionable Content, Privacy Laws

At this year’s Cannes Lions International Festival of Creativity, attendees aired their concerns about online data privacy and brand safety. The latter has been highlighted over the last years as advertisements have appeared next to objectionable content on Facebook, Google’s YouTube and other digital platforms. McDonald’s, Clorox, Nestlé, Epic Games and AT&T are among the advertisers that froze ads due to this ongoing problem. Some attendees asked for federal privacy regulations to protect consumers and avert state-by-state legislation. Continue reading Ad Execs Wrestle Over Objectionable Content, Privacy Laws

Proposed Law Would Make Media Platforms Liable for Posts

Senator Josh Hawley (R-Missouri) introduced legislation to amend Section 230 of the Communications Decency Act (CDA) to hold big tech companies such as Facebook and YouTube liable for content published on their platforms. Tech companies now have protection under Section 230 from being found liable for what users post. Known as the Ending Support for Internet Censorship Act, the proposed legislation has sparked backlash from both sides of the aisle. According to Hawley’s office, his bill is aimed to limit political bias. Continue reading Proposed Law Would Make Media Platforms Liable for Posts

Change in Antitrust Thinking Could Be Problem for Big Tech

A shift in antitrust thinking is gaining momentum in the U.S. as regulators are increasingly scrutinizing Big Tech. Scholars are examining antitrust issues in a context that focuses on the clout of leading companies. Antitrust regulation has historically focused on consumer welfare and whether or not there is economic impact. In recent decades, tech giants such as Amazon, Apple, Facebook and Google have experienced massive growth by offering free or cheap digital services. “People might enjoy using the tech platforms but they are also asking, ‘What kind of society do we want?’” suggests Hal Singer of George Washington University’s Institute of Public Policy. Continue reading Change in Antitrust Thinking Could Be Problem for Big Tech

Facebook Cryptocurrency Gets Backing From Major Players

Mastercard, PayPal Holdings, Uber Technologies and Visa are among the more than a dozen companies that have agreed to back Facebook’s new cryptocurrency, codenamed Project Libra. Each company will invest $10 million and be part of the Libra Association, a consortium to control the virtual currency, said sources. The invested money will fund the currency, which will be linked to a collection of government-issued currencies to make it more stable. Facebook has been developing the project in secrecy for over a year. Continue reading Facebook Cryptocurrency Gets Backing From Major Players

Huawei Ban Is Likely to Impact Phone Sales and Chip Firms

The U.S. government banned Huawei Technologies to target the company’s 5G telecom equipment, but it’s also had the unintended consequence of crippling the Chinese company’s smartphone business. Huawei is the manufacturer of the world’s No. 2 smartphone, and its business will likely be affected without access to components and software. The ban is also expected to impact other companies, including U.S.-based Broadcom, which says it will suffer a $2 billion hit from not being able to sell to Huawei. Meanwhile, Huawei has made it known that it would invest heavily in countries that welcome its products. Continue reading Huawei Ban Is Likely to Impact Phone Sales and Chip Firms

Facebook Watch Readies Original Content for Summer, Fall

Social giant Facebook revealed that its strategy for building viewership of Facebook Watch is paying off, saying it is experiencing “big momentum” for the platform with original shows such as Jada Pinkett Smith’s “Red Table Talk” and “Sorry for Your Loss” with Elizabeth Olsen. Facebook Watch, since its launch two years ago, has a global daily user base of 140 million people who each spend an average of 26 minutes per day watching videos, nearly double from 75 million daily users in December who watched 20 minutes daily. Facebook has inked a series of partnerships and has more original content on its way. Continue reading Facebook Watch Readies Original Content for Summer, Fall

Bond’s Meeker Predicts Our Digital Future in Annual Report

At Code Conference 2019 in Scottsdale, Arizona, Bond Capital general partner Mary Meeker delivered her annual, highly anticipated Internet Trends Report. The 333-page slideshow looked at trends from the growth of Internet ad spending to digital delivery services in Latin America. One eye-opening fact she reported is that about 51 percent of the world, equaling 3.8 billion people, used the Internet in 2018, up from 49 percent (3.6 billion) the previous year. Smartphone sales are slowing since so many people likely to be online already are. Continue reading Bond’s Meeker Predicts Our Digital Future in Annual Report

AT&T Rolls Out Its Ad-Buying Service for Premium Content

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Tech Companies Have Long Prepared for Antitrust Scrutiny

Apple, Facebook and Google have been preparing for announcements from the Department of Justice (DOJ) and the Federal Trade Commission (FTC) that leading U.S. tech companies were going to be closely scrutinized for evidence of antitrust behavior. The news has sent shares roller-coasting but the three companies’ lawyers are, said sources, taking a “wait-and-see” approach. While Apple has been battling antitrust battles for years and Google has already faced antitrust investigations in the U.S. and Europe, some experts believe Facebook is not as prepared for the coming scrutiny. Continue reading Tech Companies Have Long Prepared for Antitrust Scrutiny

YouTube Enacts Policy to Ban Noxious Videos, Hate Speech

Google’s YouTube unveiled a new policy in its latest attempt to clean up the content of the popular video platform. The policy bans videos “alleging that a group is superior in order to justify discrimination, segregation or exclusion,” as well as those that deny violent events happened, such as the Holocaust or the mass shooting at Sandy Hook Elementary School. Discrimination includes age, gender, race, caste, religion, sexual orientation and veteran status. With this policy in place, YouTube has begun to remove thousands of videos to rid its site of bigotry, extremism and hate speech. Continue reading YouTube Enacts Policy to Ban Noxious Videos, Hate Speech

GlobalCoin: Facebook Expected to Debut Bitcoin Rival Soon

Facebook reportedly plans to release its GlobalCoin cryptocurrency later this month, and will hand over control of it to an independent foundation. GlobalCoin, which is intended to rival Bitcoin, is the fruit of Facebook’s development, linked to a project dubbed Libra in concert with financial and technology partners. GlobalCoin is likely to target developing countries with unstable currencies and will be pegged to the U.S. dollar. Facebook will purportedly integrate GlobalCoin on WhatsApp, Messenger and Instagram. Continue reading GlobalCoin: Facebook Expected to Debut Bitcoin Rival Soon

Apple Promotes Privacy Features at Developers Conference

At this week’s WWDC in San Jose, California, Apple introduced an anonymous login system and tools that prevent apps from tracking the user’s location, in an attempt to gain the high ground among big tech companies targeted by regulators for privacy issues. Apple also differentiated itself from Facebook and Google, which rely heavily on tracking users’ behavior and activity. The company’s next mobile operating system, iOS 13, slated to debut this fall, will allow users to log into apps without giving up any personal information and generate “automated and random” email addresses. Continue reading Apple Promotes Privacy Features at Developers Conference

Apple Divides iTunes Features into Music, Podcast, TV Apps

Apple executives announced the end of iTunes at its annual Worldwide Developer Conference (WWDC) this week. But iTunes features will live on in three apps: Apple Music, Apple Podcasts and Apple TV. The iconic iTunes was created 18 years ago as a so-called digital jukebox that allowed users to import and organize music and burn custom mixes. It evolved into a music store, where an enormous variety of songs sold for 99 cents. In 2003, Steve Jobs declared that “people want to buy their music on the Internet by buying downloads.” Continue reading Apple Divides iTunes Features into Music, Podcast, TV Apps

Instagram Plans to Introduce More Ads From its Influencers

Facebook-owned photo- and video-sharing app Instagram announced yesterday that it plans a change to its advertising strategy that involves more sponsored ads from social influencers. Instagram will offer brands the ability to promote creators’ branded content in users’ feeds, regardless of whether or not those users follow the influencers creating the content. The move could be lucrative for popular influencers who generate revenue promoting products and services, but may prove frustrating to average users who will subsequently see more unwanted ads in their feeds. Continue reading Instagram Plans to Introduce More Ads From its Influencers

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