Although many have thought that phones are largely used to consume short form content, stats recently released by BuzzFeed suggest otherwise. More than 50 percent of BuzzFeed’s traffic now comes from mobile devices. Editor-in-Chief Ben Smith believes this is partly due to the form factor of mobile devices. They feature a simple singular screen that allows the reader to infinitely scroll through an article without any disruptions, similar to a regular page of a book.  Continue reading BuzzFeed: Consumers Reading Longer Stories on Their Phones

Twitter is targeting second screens with a strategy that focuses on the intersection of video and data. The company has reportedly been meeting with agencies and brands this year, including several meetings held during CES, to showcase its ad product road map. Those who met with Twitter signed non-disclosure agreements and could not discuss upcoming products, but the strategy is believed to be bullish on video and data, and a counter to Facebook’s recent push into video. Continue reading Twitter and Facebook to Battle for Second Screen Ad Dollars

President Barack Obama spoke about the National Security Agency last week at the Department of Justice in Washington. The President touched on allowing technology companies to disclose information to the public about the kinds of data the government requests from them. However, he did not address issues such as secret government taps on data centers located overseas and encryption standards, two issues of particular interest to technology and phone companies. Continue reading Tech Companies Hopeful for Change in NSA Disclosure Policy

How would you like to exchange LinkedIn, Facebook and/or Twitter connections with a simple handshake? You can do that now with Razer’s Nabu, the company’s first wearable device. CES attendees responded enthusiastically, giving it the People’s Choice Award. The win was among finalists in 13 categories, including Best Startup, Best Automotive Electronic Device, Best Video and Best Software, and accounted for nearly 50 percent of the total 54,511 Engadget reader votes. Continue reading Nabu: Razer’s First Wearable Wins CES People’s Choice Award

Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact

Some 73 percent of online adults now use a social networking site, while 42 percent now use multiple social networking sites, according to new figures released by the Pew Internet & American Life Project. In terms of number of users, Facebook remains the dominant platform, but an increasing number of consumers are diversifying onto other services such as Instagram, LinkedIn, Pinterest and Twitter. In addition, Instagram users are nearly as likely as Facebook users to check in daily. Continue reading Social Media Update: 73 Percent of Adults Access Social Networks

According to Bob O’Donnell, founder of TECHnalysis Research, demand for phablets (larger smartphones approaching tablet dimensions) is growing so quickly in parts of Asia, Europe and Brazil that the odd-sized devices are expected to outsell traditional smaller tablets in 2014. O’Donnell forecasts that 175 million phablets will be sold worldwide next year, as compared to an estimated 165 million smaller-sized tablets (featuring screens that are 8 inches or less). Continue reading Mobile Forecast: Will Phablets Outsell Small Tablets in 2014?

Facebook is positioned to become the number-two seller of digital ads in the U.S. and worldwide for the first time. Mobile growth has been the primary contributing factor to the social network’s rise in position — which had previously been fourth place. Now, Facebook is between Google, at number one, and Microsoft, at number three. Mobile advertising was just three percent of global digital ad revenue in 2010 and has shot up to 22 percent since. Continue reading Facebook to Become the Second Largest Seller of Mobile Ads

Through their San Jose-based startup InVisioneer, TiVo co-founders Michael Ramsay and Jim Barton are reportedly getting ready to release a new TV companion device called QPlay, designed to blend video discovery and curation with smart TV functionality. According to a recent FCC filing, QPlay connects to TVs through HDMI and, similar to Chromecast, relies on an iPad for Wi-Fi set-up and device interaction, rather than a remote control. Continue reading TiVo Co-Founders Plan Launch of QPlay TV Streaming Device

Facebook has begun selling video advertisements, which will appear in users’ timelines starting on Thursday. The ads will play automatically in news feeds on both the Web and via smartphones, although Facebook says that will only happen on phones connected to Wi-Fi so as not to eat up users’ data. One of the very first ads is a short teaser for the upcoming film “Divergent,” and Facebook’s hope is that it will beat TV’s reach and YouTube’s targeting. Continue reading Facebook Rolls Out Video Ads to Compete with TV and YouTube

Facebook-owned Instagram has launched Instagram Direct, a photo messaging tool that allows users to send videos and photos directly to individual friends, as opposed to its standard function of simply broadcasting images to all users’ friends’ feeds. It is similar to Snapchat in that it is a direct messaging function, but unlike Snapchat, the photos do not quickly disappear. Twitter, meanwhile, has also been updated to allow sharing photos in direct messages. Continue reading Instagram and Twitter Enable Direct Messaging with Photos

Facebook is working on ways to give brands and media companies a better look at conversations happening on the social media service about TV, movies and media. Facebook recently launched new APIs allowing certain companies to read what people are saying about them online. The goal, of course, is to allow those companies to better engage with target audiences. But for now, the program is limited just to media brands and content producers. Continue reading Facebook Helps Companies Gauge Social Chatter About Media

The “Snowden Effect” has caused a ripple among major tech companies trying to assure consumers that their personal information is secure and protected in data centers. Following the surveillance revelations by Edward Snowden, the question on everyone’s mind is whether their private and confidential data has been secured from prying eyes online. A number of companies, concerned by the National Security Agency’s actions, are working to protect their customers’ data.

Continue reading Tech Firms Step Up Efforts on Digital Counter Surveillance

For years Google has been evasive about plans for its public cloud for computing and data storage. However, the company is soon to announce pricing, features, and performance guarantees for both startup and multinational companies. Google’s efforts are part of an escalating battle amongst technology companies to control government and corporate computing through public clouds. This battle includes such companies as Microsoft, IBM and Amazon. Continue reading Google to Announce Plan for Cloud Computing and Data Storage

Yesterday we reported that tablets were the most popular CE device during the holiday weekend shopping surge and Apple’s iPad led the charge at retailers such as Target and Walmart. According to Adobe’s Digital Index 2013 report, new records were set for Thanksgiving Day and Black Friday. More than 24 percent of online sales occurred via smartphones and tablets, a year-over-year increase of 118 percent. In addition, iOS devices drove more than $543 million in online sales. Continue reading Thanksgiving and Black Friday Experience Record Mobile Sales