Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content

A look back at 2015 reveals memorable trends in social media: the birth of live social streaming, with Periscope and Meerkat winning over early adopters; the growth of Snapchat, with its more than 200 million active users; and video, with Facebook users logging about 8 billion video views a day (possibly even more than on YouTube). Looking ahead to 2016, it appears that new technologies will change how we interact with social media, creating new options for everything from shopping to sharing real-time experiences. Continue reading Predicting the Five Biggest Changes in Social Media This Year

Facebook is introducing its tool for sharing live video to a small group of U.S. iPhone users, four months after it was initially debuted by several celebrities and public figures. It differs from its closest competitors, Meerkat and Twitter’s Periscope and Meerkat, in that the videos are only available to a small group of approved viewers, and replay videos are automatically saved and permanently visible. Facebook positions its video feed as ideal for personal and family events, rather than the breaking news featured on other sites. Continue reading Facebook Now Offers Live Video to Group of U.S. iPhone Users

Facebook is about to become a bigger competitor to Twitter-owned Periscope as it begins to offer wider access to the VIP-only Facebook app Mentions and Facebook Live. Up until now, Facebook Live — which allows a broadcaster to start a live video stream immediately, which users can watch in real-time and comment on — has only been available to a handful of high-profile individuals. Previously, Facebook has been circumspect when asked about when more people would have access to Live, which launched on August 4. Continue reading Facebook Live Broadcasting to Open Soon for Verified Profiles

Facebook has been developing a tool that would enable public figures to broadcast live to their fans. The social network launched “Live” this week, as a feature in its Mentions app exclusively available to celebrities with verified Pages. The launch kicked off with streams from stars such as Luke Bryan, The Rock and Serena Williams. It is not known whether the feature will be made available to ordinary users to compete with the likes of Periscope and Meerkat, but the company plans to gather feedback from celebs and viewers to “evolve the product.” Continue reading Facebook Rolls Out Live Streaming Video Feature for Celebs