Apple Goes Social with $200 Million Purchase of Topsy Labs

Apple has reportedly acquired social media analytics firm Topsy Labs for more than $200 million. Topsy is one of four Twitter partners with access to the social network’s full stream of tweets, currently averaging about 500 million messages per day. The firm then analyzes the information and resells it to customers. Topsy markets itself as a global trendspotter and has helped Hollywood studios predict box office demand for movies based on social chatter. Continue reading Apple Goes Social with $200 Million Purchase of Topsy Labs