Electronic Arts: New Single Entity Gaming Across Platforms

Electronic Arts has created a new system that allows players to follow a single entity across multiple platforms including Xbox 360, PlayStation 3, iPhone, Facebook, and EA’s online gaming service, Origin. CEO John Riccitiello hopes the move will help the traditional retail game company transition to a multiplatform digital games entity. The move will also help EA track user habits and better shape future business models and strategies. Continue reading Electronic Arts: New Single Entity Gaming Across Platforms

Electronic Arts to Purchase Award-Winning PopCap Games

  • Videogame maker Electronic Arts announced this week it would acquire PopCap Games, maker of games like “Bejeweled,” “Zuma” and “Plants vs. Zombies.”
  • According to the deal, Electronic Arts is expected to pay $650 million in cash and $100 million in new shares.
  • EA has long been a dominant player in the console gaming market; this acquisition plans to strengthen its presence in mobile and causal gaming.
  • Mobile games, like those played on Android and iOS devices, are the fastest-growing segment of the gaming market.
  • “EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries and more channels,” explained Electronic Arts chief exec John Riccitiello.

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