General Mills Reverses Change to Legal Terms After Backlash

General Mills expanded its privacy policy last week to require that all disputes be resolved through arbitration or informal negotiation. According to the change to its legal terms, consumers who engage in online interactions such as downloading coupons, liking the brand’s Facebook page, or entering a company-sponsored sweepstakes would give up their right to sue. Due to public outrage over the changes, General Mills announced over the weekend it was voiding those terms. Continue reading General Mills Reverses Change to Legal Terms After Backlash

DEW Conference: Futurist Rob Tercek on Internet Companies

Millennials, who typically get their video from Vine, Instagram, Snapchat and other social and online sources, are developing a new vernacular for viewing, said futurist Rob Tercek at the Digital Entertainment World conference in LA last week. He believes that the DreamWorks deal to produce children’s content for Netflix is a play by Netflix to capture and cultivate a generation of viewers, similar to the way Apple seeded schools with Apple computers. Similar trends are playing out with various Internet companies. Continue reading DEW Conference: Futurist Rob Tercek on Internet Companies

Some Question Stealth Marketing Approach for the Xbox One

While the distinction between paid advertising and editorial content online can sometimes seem blurred, it was recently suggested that Microsoft was paying Machinima partners to post videos featuring the Xbox One. Machinima’s UK community manager revealed in a tweet (that is now deleted) that video partners were receiving an additional $3 per thousand views for videos featuring the Xbox One. In a related story, Electronic Arts is said to be taking a similar approach with its Ronku program. Continue reading Some Question Stealth Marketing Approach for the Xbox One

Court Rules Former College Athletes Can Sue Electronic Arts

A federal appeals court is allowing a group of former college athletes to sue Electronic Arts over allegedly using their likenesses in video games without their permission. This is one of two legal actions this year against the company by former college players. EA has claimed First Amendment rights, but the appeals courts have disagreed. The issue also involves the NCAA and calls into question policies regarding profits generated from college sports and players. Continue reading Court Rules Former College Athletes Can Sue Electronic Arts

Game News: Electronic Arts CEO Riccitiello to Step Down

Electronic Arts chief exec John Riccitiello is set to resign in the wake of the videogame company’s disappointing earnings and stock figures. EA announced that Larry Probst, current EA chairman and former CEO, would serve as executive chairman while the board searches for a replacement for Riccitiello. In a letter to his employees, Riccitiello took responsibility for the “shortcomings” in EA’s recent results. Continue reading Game News: Electronic Arts CEO Riccitiello to Step Down

Electronic Arts: New Single Entity Gaming Across Platforms

Electronic Arts has created a new system that allows players to follow a single entity across multiple platforms including Xbox 360, PlayStation 3, iPhone, Facebook, and EA’s online gaming service, Origin. CEO John Riccitiello hopes the move will help the traditional retail game company transition to a multiplatform digital games entity. The move will also help EA track user habits and better shape future business models and strategies. Continue reading Electronic Arts: New Single Entity Gaming Across Platforms

Electronic Arts to Purchase Award-Winning PopCap Games

  • Videogame maker Electronic Arts announced this week it would acquire PopCap Games, maker of games like “Bejeweled,” “Zuma” and “Plants vs. Zombies.”
  • According to the deal, Electronic Arts is expected to pay $650 million in cash and $100 million in new shares.
  • EA has long been a dominant player in the console gaming market; this acquisition plans to strengthen its presence in mobile and causal gaming.
  • Mobile games, like those played on Android and iOS devices, are the fastest-growing segment of the gaming market.
  • “EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries and more channels,” explained Electronic Arts chief exec John Riccitiello.

Page 4 of 41234