McDonald’s is buying Dynamic Yield, an Israeli startup decision-logic technology company, for $300+ million with the aim of better personalizing its menus. The technology will let restaurants vary their electronic menu displays depending on the weather, time of day or regional preferences — and suggest meal add-ons. McDonald’s serves about 68 million customers every day, the majority of whom use the drive-thru window. Chief executive Steve Easterbrook has pushed technology to drive sales and lift the company’s profile. Continue reading McDonald’s Uses Machine Learning to Modernize its Menus