Creatives Are Concerned by Netflix Variable Speed Feature

Netflix is testing variable playback speeds with a small group of Android users, much to the dismay of many Hollywood creatives. Judd Apatow, Brad Bird and Aaron Paul were among those who spoke against the feature, with Apatow noting that “distributors don’t get to change the way the content is presented.” There is evidence that some users prefer to consume media at faster speeds, to improve concentration and cover more material. Netflix vice president Keela Robison said subscribers had “frequently” requested the feature. Continue reading Creatives Are Concerned by Netflix Variable Speed Feature

Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

Vizio just agreed to pay $2.2 million to settle a lawsuit filed by the Federal Trade Commission and the New Jersey Attorney General. The lawsuit accused the smart TV manufacturer of using its TVs to track what its owners watched — without their knowledge or consent — and then selling that information to marketing firms. According to the FTC, Vizio began gathering such data in 2014, and even retrofitted smart TVs sold as early as 2010 via a software update, for a total of 11 million TVs. Continue reading Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

IPO Plan Details Benefits of ACR Software in Vizio Smart TVs

Vizio has sold more than 15 million smart TVs as part of its $3 billion per year business and is now ready to go public. Its recent IPO filing reveals how its smart TVs are tracking what consumers are watching. Inscape software embedded in Vizio screens can track anything being played — including cable TV, streaming devices and game systems. The technology, based on Automatic Content Recognition (ACR) software, can pull 100 billion datapoints from its connected TVs daily. The data should prove valuable to advertisers and content providers. Continue reading IPO Plan Details Benefits of ACR Software in Vizio Smart TVs