Product Placement Most Effective When Viewers Are Scared?

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

TNT to Premiere Investigation Series with Social Media Twist

TNT has greenlit an unscripted investigation series called “APB with Troy Dunn” that will feature a new twist involving social media. Missing persons expert Troy Dunn will locate and reunite long-lost loved ones with friends and family. A social media app integrated into the show will enable viewers to get involved with the process. TNT has ordered six hour-long episodes. The series will debut on Friday, January 17, following the season 2 premiere of “Cold Justice.” Continue reading TNT to Premiere Investigation Series with Social Media Twist