SPROCKIT Startup Enables Companies to Leverage Fan Content

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content

Fast Food Giants Follow GrubHub’s Lead with Ordering Apps

Starbucks and McDonalds are working towards implementing mobile ordering and digital payment systems. Besides the pizza industry, most fast food chains have been reluctant to adopt digital ordering systems, while small businesses have been quick to accept GrubHub, which allows customers to order food online or through a smartphone app. Since GrubHub recognizes that fast food chains will likely create their own apps, the company is focused on partnering with independent restaurants. Continue reading Fast Food Giants Follow GrubHub’s Lead with Ordering Apps

GoPro Looks Beyond Action Cam to Establishing Media Brand

GoPro has become a leader in small, rugged, low-cost video cameras especially useful for extreme sports, documentaries and reality TV. User-generated content recorded on GoPro cameras has exploded on YouTube and other sites. Millions of professional and amateur users have posted videos online, often proudly labeling content with the term “GoPro,” which has become synonymous with action footage. Now GoPro has plans to become a media company. Continue reading GoPro Looks Beyond Action Cam to Establishing Media Brand

AMC Theaters Bring Changes to the Movie Going Experience

The AMC movie chain filed an IPO last Friday. Through its filing, the company reveals new plans to deal with ticket sales declines. AMC plans to develop its food concessions by expanding its alcohol and food service to more theaters. It also plans to offer assigned seating. The company was purchased by the Chinese conglomerate Dalian Wanda Group for $2.6 billion, and AMC had a $41.1 million profit on $2.69 billion in revenue ending on June 30. Continue reading AMC Theaters Bring Changes to the Movie Going Experience