Report: Worldwide Spending on Movies Up $1.3 Billion in 2012

Worldwide spending on watching movies last year reached $62.4 billion, up from $61.1 billion in 2011 and $60.1 billion in 2010, according to IHS Screen Digest. The numbers include theatrical releases, disc rentals, pay TV VOD and digital retail purchases and rentals. North America accounted for 41 percent of global movie revenue in 2012, although spending on physical media saw a decline. Continue reading Report: Worldwide Spending on Movies Up $1.3 Billion in 2012

Vatican Drama Borgia Takes Unconventional Distribution Path

The latest project from showrunner Tom Fontana, writer/producer of acclaimed shows such as “Homicide: Life on the Street” and “Oz,” is not currently available via cable or broadcast in the U.S. Instead, the historical Vatican drama “Borgia” was launched without a network, has aired in France, and is now looking to additional options, including streaming. Adweek talks with Fontana about the unorthodox path the show has taken. Continue reading Vatican Drama Borgia Takes Unconventional Distribution Path

Tim Cook Goes To China Again, Seems To Be Making Progress

Apple CEO Tim Cook said he believes China will become Apple’s most important market. He was optimistic about his latest talk with China Mobile, although he wouldn’t go into detail about it — and he recently met with Miao Wei, minister of China’s Ministry of Industry and Information Technology, which is responsible for approving Apple products before they’re launched in China. Continue reading Tim Cook Goes To China Again, Seems To Be Making Progress

Home Entertainment: Distribution Models Finally Working Together

In the home entertainment space, consumer spending on software rose for the first time since beginning a steady decline in 2006. The Digital Entertainment Group reports that at the end of the third quarter 2012 consumer spending on home entertainment as a whole — including disc, rental and digital distribution — was up by about 1 percent. IHS Screen Digest predicts that spending will total $18.7 billion, 5 percent higher than last year. Continue reading Home Entertainment: Distribution Models Finally Working Together

Activision Breaks Record as Call of Duty: Black Ops 2 Tops $1 Billion

Activision announced yesterday that “Call of Duty: Black Ops 2” beat its own record by earning $1 billion in just 15 days (last year’s “Call of Duty: Modern Warfare 3” reached $1 billion in 16 days).

“‘Black Ops 2’ earned $500 million in the first 24 hours,” reports PCMag. “Since its release, Activision reported that gamers have logged more than 150 million hours playing the game on Xbox Live and the PlayStation Network.” The game is currently available for the Xbox 360, PlayStation 3, Wii U and Windows PC.

“Last month, millions of fans descended on 16,000 midnight openings at retail store worldwide,” notes the post. “Within 24 hours, ‘Black Ops 2’ was a Twitter trending topic in 23 cities worldwide.”

According to Activision Blizzard CEO Bobby Kotick, the game’s release “has been one of the most significant entertainment events of each of the last six years.”

Since the “Call of Duty” franchise launched nine years ago, Kotick says cumulative worldwide revenues have exceeded the global box office numbers for the top 10 grossing films of 2012.

“This is an incredible milestone for an incredible franchise, and I want to thank every passionate, talented, committed person on our team who made it happen,” added Activision Publishing CEO Eric Hirshberg, who referred to “Call of Duty” as an “entertainment juggernaut.”

CEA Chief Describes New Era of Sharing Enabled by the Web

  • Gary Shapiro, president and CEO of the Consumer Electronics Association, provides a compelling commentary on America’s ownership culture and the trends that are steering it toward a new shared ownership strategy.
  • “First, America’s declining wealth requires we cut costs where possible,” Shapiro writes in Forbes. The recent credit crunch has impacted purchasing and many young people are more likely to share housing with family or friends than in previous years.
  • “Second, our declining wealth means we need to find creative ways to get the same item or service for less,” he adds, citing examples such as vehicle sharing through ZipCar, emerging bicycle sharing programs, and educational videos shared online.
  • “Third, the Internet allows those with similar needs to connect quickly, easily and efficiently. More, mobile devices, such as smart phones, tablets and the plethora of apps, allow us to share information with each other and with retailers — increasing efficiency and putting together buyers and sellers.”
  • Shapiro explains that the Internet is a powerful tool that helps facilitate sharing and provide access at a lower cost. “After all, sharing is a far more efficient method of resource distribution than owning, and perhaps we will all have ‘more’ in the end.”

Panel Notes from FoE 5: Crowdsourcing for Producing Media Content

The following are some notable comments from a panel at this week’s Futures of Entertainment conference at MIT.

Panel: “Creating with the Crowd: Crowdsourcing for Funding, Producing and Circulating Media Content”

  • In the pre-production phase, to start a crowd going, you should have fans help you create simple and small ideas. The simple interactions will slowly draw people into the idea. Once they start participating more, then you can move to give them harder tasks — the hardest task/request being funding.
  • Having a community financially invested in a film not only produces funds, but can leverage the community’s time and energy after the film has been released to promote.
  • One of the keys to successful crowdsourced projects is making sure that if you fail, you need to be able to fail fast.
  • When it comes to crowdsourcing, you must find the balance between what you’re asking your crowd to do and what you’re giving them.
  • The success of crowdsourcing demands transparency. There should be a mechanism to let the crowd know how their input has been used. The sense of participation feeds the crowd to continue to participate.
  • Must provide a simple platform for crowds to engage and use.
  • In crowdsourcing there needs to be a person that ultimately decides what goes in to the content. Crowdsourcing isn’t necessarily a democracy, there needs to be a benevolent dictator/editor.
  • Crowdsourcing may become a fad if there are too many projects that are too broad. The more Kickstarter projects there are, for example, the harder it is to support them all. People will ultimately select projects that they are intensely interested in.
  • Who’s the crowd? When the term “crowd” is used, it’s really just an excuse because you don’t know the audience/group’s identity.
  • Right now a vast majority of projects that use the crowd, use it to build funds, or gather ideas. There are very few examples of crowds changing media from the creative aspect.

Speakers:
Mirko Schäfer (Utrecht University, The Netherlands)
Bruno Natal (Queremos, Brazil)
Timo Vuorensola (Wreckamovie, Finland)
Caitlin Boyle (Film Sprout)

Disney and YouTube Join Forces in Original Video Series Deal

  • Disney and YouTube have announced a partnership to produce original content for online distribution.
  • “Disney Interactive Media and YouTube, a division of Google, will spend a combined $10 million to $15 million on original video series; those shorts will be produced by Disney and distributed on a co-branded channel on Disney.com and YouTube,” reports The New York Times. “The channel will also include amateur video culled from the torrent uploaded to YouTube daily.”
  • Disney hopes that the deal will attract children to its online videos as Disney.com has seen a drop in traffic and Disney Interactive has reported losses over the last four quarters.
  • The goal is to “bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” explained James A. Pitaro, co-president of Disney Interactive, who added that a complete redesign of Disney.com should be completed by fall 2012.
  • YouTube hopes the deal will help create credibility with parents who are concerned about the site’s content as well as compete with cable providers for advertising revenue.

Will YouTube become Next-Gen Content Provider with New Channels?

  • Media companies and well-known personalities are lined up as YouTube gets ready to produce original content for 100 online video channels.
  • Sources indicate Google is dedicating $100 million to the initiative, aimed at transforming YouTube into a next-gen cable-like platform for specialized video channels.
  • “The Internet search giant on Friday said it had signed major deals with Hollywood to bring professional, high-quality programming to YouTube that could help it increase the time viewers spend watching videos on the site and attract more advertisers,” reports the Los Angeles Times.
  • The company is also launching a software update to Google TV, designed to integrate with the new content.
  • “The partnerships that YouTube announced Friday with dozens of media companies, production companies and online-video creators will generate about 25 hours of new programming each day for YouTube.”
  • Michael Eisner’s digital studio Vuguru, Stan Lee’s POW Entertainment and television production company Magical Elves are a few of the early partnerships. Celebrity channels will feature personalities such as Ashton Kutcher, Amy Poehler and former NBA star Shaquille O’Neal.

Social Cinema: Will Film Distribution via Facebook Cut Out the Middleman?

  • Hollywood studios are starting to use Facebook as a direct-to-consumer platform for streaming films, possibly cutting out services such as Hulu, Netflix and Amazon in the process.
  • Universal, Lionsgate and Warner Bros. have distributed some 45 films via the Social Cinema app from Milyoni (pronounced million-eye). “What Zynga is to social gaming, Milyoni is to social entertainment,” reads the company’s website.
  • Miramax and Paramount have used similar apps to offer movies for Facebook credits on fan pages.
  • Rentals based on credits are running the equivalent of $3-$5. Facebook draws a 30 percent cut of transaction revenues.
  • Ad Age Digital suggests the studios’ willingness to offer rentals via social network sites “may reflect their desire to foster competition among online distribution platforms,” adding, “Miramax CEO Mike Lang said that digital monopolies were a greater threat to the film industry than piracy and that his studio had been aware of the importance of a competitive marketplace when doing deals with Netflix and Hulu.”

MoPix Platform Turns Films into Apps for New Distribution Model

  • The MoPix digital platform allows filmmakers and content creators to inexpensively distribute their projects as paid apps.
  • “Filmmakers choose from templates and customizable options to create a DVD-like experience that bridges video content with the interactivity, enhanced features, and extra content of an app,” according to the LAUNCH blog.
  • Filmmakers can target multiple devices including the iPad, iPhone, Kindle Fire and Android devices. The developers charge a one-time fee and a percentage of sales.
  • MoPix will demo the app at the LAUNCH PAD Tablet Conference this Friday in Mountain View, California.

Rhapsody is Betting on Napster Purchase to Grow Subscriber Base

  • Subscription-based music service Rhapsody has acquired Napster from Best Buy in a deal expected to be finalized the end of November.
  • “There’s substantial value in bringing Napster’s subscribers and robust IP portfolio to Rhapsody as we execute on our strategy to expand our business via direct acquisition of members and distribution deals,” said Rhapsody president Jon Irwin.
  • Rhapsody and Napster have the two largest music service subscriber bases and the acquisition could impact other music services such as Rdio, Spotify and MOG.
  • Irwin emphasized the importance of a strong subscription base: “This is a ‘go big or go home’ business, so our focus is on sustainably growing the company.”
  • “Apparently it takes more than Facebook sharing to win the subscription war,” comments Gizmodo. “Too bad I haven’t seen a Rhapsody or Napster song actually shared on Facebook.”

Disruptive TV Trends: What is the Future of the Business of Television?

  • Amsterdam’s annual IBC event offered a number of potential TV game-changers earlier this month, suggests TVNewsCheck. These include cloud-based or service-oriented architecture (SOA) applications for capturing, producing, processing and distributing digital video and audio; IT-based playout (channel in a box) tools that could potentially make broadcast playout more affordable; and 3D technology likely to be deployed for the 2012 London Olympics.
  • Also on display were technologies “aimed at making 3D production more affordable and compatible with standard 2D operations.”
  • Cloud services were at the forefront since broadcasters are now challenged by having to support an increasing number of distribution platforms.
  • Vendors discussed the fundamental concerns about cloud-based architectures, “notably content security, access to content, collaboration, bandwidth and workflow continuity,” reports TVNewsCheck.
  • In a related article from GigaOM that analyzes shifts in traditional television, venture capitalist Habib Kairouz writes that the TV industry is poised for some significant changes due to a number of upcoming trends: TV anywhere and anytime will catch on; the rise of the Internet-connected TV and interactive programming; and personalized advertising.
  • The article suggests that content owners will benefit as MSOs, IPTV providers, and others compete with one another. MSO’s are hedging their bets by purchasing both traditional and interactive content, while TV manufacturers are looking to build Internet services into their low margin businesses. We should watch for new entrants to increase the disruption in this space.

Social Discovery Platform: Get Ready to Prescreen Your Favorite Indies

  • A new startup dubbed Prescreen launched this week as a marketing platform for independent films.
  • Since indies typically find it challenging to gain exposure, Prescreen provides an alternative for filmmakers and distributors to generate buzz and potentially find an audience for their projects.
  • “Basically, Prescreen offers users the ability to subscribe to a daily email alert, which will inform them of one indie film per day,” reports TechCrunch. “The user can then visit Prescreen to view trailers for free and if interested, can rent movies to stream on demand for up to 60 days. Users can also earn rewards and discounts for sharing movie information on their social networks.”
  • Additionally, the service provides filmmakers and distributors with audience demographic data.
  • In response to the trend regarding more mainstream services such as Netflix and Hulu starting to feature independent movies, Prescreen founder Shawn Bercuson explains that the discovery mechanism for finding and marketing these titles remains weak. He hopes that Prescreen’s email model and social features will help address this issue.

International 3D Initiative: U.S. and Korea Sign Pact, Pledge Cooperation

  • Members of the International 3D Society from South Korea and the U.S. announced they would work together to advance 3D technology through joint development, production, marketing and distribution.
  • The signing ceremony took place at DreamWorks Animation last week.
  • As part of the agreement Sony, Disney and DreamWorks Animation will cooperate with Korean companies such as Korea Telecom, EBS and Skylife in an international effort to boost 3D adoption.
  • “A second agreement was signed between the two I3DS chapters and the Korea Radio Promotion Association to encourage educational programs and exchanges,” reports Variety. “Dr. Doo Hwan Choi, chairman of Korea’s I3DS chapter and CTO of Korea Telecom, which co-sponsored the ceremony, said the society’s educational programs will provide the kinds of opportunities and program development required by the burgeoning business.”