The Entertainment Technology Center@USC will host its 6th vETC virtual conference at SIGGRAPH 2022 in Vancouver, British Columbia, August 9-11. During this year’s vETC at the Amazon Web Services booth (1039), speakers will present concepts, workflows, business models and case studies as they apply to virtual production. Many of the companies that worked on ETC’s latest R&D film project, “Fathead” will discuss their discoveries in sessions that will be recorded and posted on ETC’s YouTube channel. The 3-day program with list of speakers and gear to be demonstrated is available on the ETC site. Continue reading vETC to Discuss Virtual Production During SIGGRAPH

As the Renaissance was a reaction to the Dark Ages that preceded it, so too the entertainment industrial complex finds itself on the brink of a fruitful new era of technological and creative achievement triggered by COVID-19. The need for remote production has encouraged a cross pollination of new tools and techniques that will likely lead to significant change in the next era of media production. Roaring back to an in-person event in Rancho Mirage last week after hosting a virtual summit in 2021, the HPA Tech Retreat 2022 showcased the groundbreaking exchange between content-makers and tech providers. Continue reading HPA Tech Retreat: Bridge Between Creatives and Tech Firms

During CES 2021, Panasonic System Solutions Company of North America and Atlanta-based Illuminarium Experiences announced a partnership to use the former’s laser projectors to create “massive entertainment spectacles.” Panasonic will be the exclusive provider of native 4K projectors, 4K professional displays and 4K professional camera solutions for Illuminarium Experiences’ custom-designed 360-degree immersive entertainment centers dubbed “Illuminariums.” The spectacles are aimed to create “communal, connective entertainment.” Continue reading CES: Panasonic, Illuminarium to Create Immersive Spectacles