Deloitte Study Warns Growth in Streaming Subs May Not Last

Per the 14th annual edition of Deloitte’s Digital Media Trends study, the average U.S. consumer now pays for four streaming-video services, up from three before the COVID-19 pandemic. Deloitte warns that, once lockdown restrictions are lifted, consumers may cut back on their streaming again. Pre-COVID, 73 percent subscribed to at least one paid streaming service, a number that has risen to about 80 percent. Deloitte compared the findings of a December 2019-January 2020 survey with a second one conducted in May 2020. Continue reading Deloitte Study Warns Growth in Streaming Subs May Not Last

Music Labels Cry Foul at YouTube and DMCA’s ‘Safe Harbor’

An International Federation of the Phonographic Industry (IFPI) report points out that 20 million Americans, and 20 percent of the world’s population, still pirate music. Now, the IFPI will soon join the record labels’ trade group the RIAA in complaining that YouTube doesn’t pay a fair price for the music it gives away for free. At the same time, Universal Music Group, Sony and Warner Music Group are about to renegotiate their contracts with YouTube, and they say the Digital Millennium Copyright Act hurts their bargaining power. Continue reading Music Labels Cry Foul at YouTube and DMCA’s ‘Safe Harbor’

Advertisers Seek New Ways to Combat Growth of Ad Blocking

For advertisers, ad blocking is a problem that’s quickly getting bigger, as more consumers download ad-blocking apps and browsers. Mobile marketing company Tune just released a new report that predicts that ad blocking could comprise 80 percent of smartphone owners by Q3 2017. In response, advertisers are exploring ways to block the ad blockers. Digital advertising trade group Interactive Advertising Bureau has written a primer on how to block the blockers, and even The New York Times is testing ways around them. Continue reading Advertisers Seek New Ways to Combat Growth of Ad Blocking

Pluto TV Aggregates Digital Channels to Remix Traditional TV

Pluto TV chief executive Tom Ryan sees the company as a “remix” of traditional linear TV, a place where viewers don’t have to pick what they want to watch. The company just announced new content deals with NBC News, Reuters, Paramount, 120 Sports, CNET, Legendary Digital, and Corus Entertainment, but the majority of its content is YouTube or Vimeo videos that have been repackaged to resemble linear channels. New executive chair Ken Parks says the service plans to be an aggregator for digital subscription services. Continue reading Pluto TV Aggregates Digital Channels to Remix Traditional TV

Ellation Debuts as New Chernin, AT&T Brand for Online Video

Ellation, a new brand for subscription-based online video services, is about to be unveiled by Otter Media, the joint venture between AT&T and the Chernin Group. When it rolls out, Ellation — whose name is a play on words on the Aleutian Islands, a series of interconnected islands between Alaska and Russia — will host Crunchyroll, Creativebug and SoompiTV. Otter Media’s goal is to build between 30 and 50 niche video channels under the aegis of Ellation, which has been in development for the past few months. Continue reading Ellation Debuts as New Chernin, AT&T Brand for Online Video

NYC Startup Looks to Revolutionize Magazine Publishing

New York-based startup 29th Street Publishing wants to make it easier for freelance writers and independent editors to publish in a digital world. The company helps develop and maintain iOS apps for serialized content and, in the process, just may help revolutionize magazine publishing. 29th Street already builds apps for about 20 publications, some of which are established names and others that are brand new. Continue reading NYC Startup Looks to Revolutionize Magazine Publishing