Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

General Motors Promises an All-Electric Future for its Vehicles

While autonomous and connected vehicles have been getting much of the press attention this year, there has also been a push toward electric cars. General Motors recently announced that it is ending its gas and diesel efforts to focus on an all-electric, zero-emissions future. The American automotive icon plans to roll out two new fully electric vehicles in 2017 and at least 18 more electric models by 2023. GM is not alone in this pursuit. Aston Martin, Jaguar Land Rover and Volvo are among the auto manufacturers that have made similar announcements in recent months to eventually phase out gas- and diesel-powered vehicles. GM, which sold 10 million vehicles in 2016, is one of the world’s largest automakers.

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The Pepsi Challenge is Retooled for Today’s Social Generation

Forty years ago, Pepsi famously conducted a series of blind taste tests where participants were given two sample cups of soda containing Pepsi in one and Coca-Cola in the other. That campaign, known as the “Pepsi Challenge,” is about to resurface, only this time Pepsi plans to take a very different approach. Pepsi has brought on celebrities such as Usher, Serena Williams and Usain Bolt to encourage consumers of today’s generation to partake in socially responsible and pop culture embedded challenges. Continue reading The Pepsi Challenge is Retooled for Today’s Social Generation