Gen Z Shifting the Global Smartphone Dynamic Toward Apple

Gen Z users are embracing Apple mobile in a big way, accounting for 34 percent of iPhone users as compared to 10 percent of Samsung users, according to adtech data firm Attain. The imbalance is creating a peer pressure dynamic where younger users around the globe reportedly feel social stigma if they lack Apple’s must-have devices. While Samsung still has a lead in the worldwide global smartphone market, the company is feeling pressure to get hip quick. In addition to the overall iPhone design, fans cite the cameras and AirDrop photo-sharing features as major selling points. Continue reading Gen Z Shifting the Global Smartphone Dynamic Toward Apple

Instagram Rolls Out Invitation-Only Creator Marketplace Test

Facebook’s photo- and video-sharing app Instagram is implementing a creator marketplace test on an invitation-only basis to brands active in the United States. Brands invited to participate in this early phase can use the Meta Business Suite of tools to filter creators by age, gender, interests and number of followers. They’ll also be able to filter based on the demographics of a creator’s engaged audience. Announced last year, the Instagram creator marketplace is designed to facilitate connections between brands and the creators they may find it useful to connect with regarding partnerships and marketing campaigns. Continue reading Instagram Rolls Out Invitation-Only Creator Marketplace Test

TikTok Shakes-Up Its Content Format with 10-Minute Videos

TikTok is pivoting to longer videos. The social platform that became the fastest-growing ever on the strength of short-form videos and had competitors scrambling in its wake to copy the format, is now allowing users to post videos of up to 10 minutes. Launched by China’s ByteDance in September 2016, TikTok was initially formatted for videos of 15-seconds or less. In 2018, when it merged with Chinese lip-sync service Musical.ly, it permitted videos of 1 minute, and then bumped up to three-minutes last summer. By September 2021 TikTok announced it had hit one billion users worldwide in only five years. Continue reading TikTok Shakes-Up Its Content Format with 10-Minute Videos

Pew Research Study Finds Social Media Use Remains Stable

A new report from the Pew Research Center found that 72 percent of U.S. adults use social media, a number that has been stable over the past five years. The survey drilled down into use of a variety of individual sites and apps, finding that YouTube and Facebook still are dominant, with 81 percent and 69 percent respectively of those surveyed reporting using those sites. YouTube and Reddit were the only platforms that saw “statistically significant” growth since 2019. Forty percent said they ever use Instagram. Continue reading Pew Research Study Finds Social Media Use Remains Stable

CES 2020: China’s Place in the Global Economic Landscape

Deloitte chief of staff, technology, media & telecom industry Glen Dong introduced a discussion on the global economic landscape with a focus on China, which he dubbed “arguably the largest economy in the world.” He introduced Dr. Ira Kalish, Deloitte’s chief global economist, who put that into perspective with a 2020 economic outlook. “We’ve already seen a substantial deceleration of growth in the global economy,” he noted. “The Chinese economy has had some of its slowest growth in a decade.” Continue reading CES 2020: China’s Place in the Global Economic Landscape

Hollywood Warms Up to AI Algorithms For Planning Content

Los Angeles startup Cinelytic uses artificial intelligence to project box office returns. It licenses data about past movie performances and cross-references that with themes and actors in order to identify patterns. The software allows the user to input script and cast, and then try to see how specific actors would likely impact box office receipts. Other companies are experimenting with applying AI to film production, including the Belgium-based ScriptBook, which its founders say can predict success via an analyzed script. Continue reading Hollywood Warms Up to AI Algorithms For Planning Content

Facebook Remains Popular Among U.S. Groups Except Teens

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

Pew Research Reports on Teens and Social Media Platforms

A Pew Research Center survey revealed that Facebook no longer rules the social media landscape among U.S. teens aged 13 to 17. Although 51 percent of teens do use Facebook, that number is lower than those who use YouTube, Instagram and Snapchat. The Pew Research Center’s last survey on teens and technology was in 2014-2015. Since that earlier survey, now 95 percent of teens own smartphones, or have access to one and 45 percent report being online nearly constantly. The survey was conducted March 7 – April 10 this year. Continue reading Pew Research Reports on Teens and Social Media Platforms

Facebook, Twitter Reveal New Rules for Running Political Ads

Social media platforms Facebook and Twitter yesterday announced their plans “to increase transparency of political campaign ads, changes aimed at preventing foreign manipulation of the coming midterm elections,” reports The New York Times. Facebook will introduce a ‘paid for’ label that takes users “to a page where they can view the cost of the ad and the demographic breakdown of the audience that viewed the ad.” Twitter will restrict political spots, “requiring those running political ads for federal elections to identity themselves and certify that they are in the United States.” Continue reading Facebook, Twitter Reveal New Rules for Running Political Ads

CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

NAB 2018: Pew Examines Gap Between TV and Online News

At NAB in Las Vegas, Pew Research Center research associate Mike Barthel looked at “tradition in transition,” or how television news is faring in an increasingly online digital environment. He pointed to a 2012 Pew Research article that predicted that, “in a changing news landscape, even television is vulnerable.” Yet, surprisingly, six years later, more people still get their news from local TV rather than the web. The gap continues to close, however, from 19 points in 2016 to a mere seven-point gap in 2017. Continue reading NAB 2018: Pew Examines Gap Between TV and Online News

Snap Offers Metrics for Creators to Avoid Exodus to Instagram

Snap is instigating a move to “separate the social from the media” on Snapchat, which, in part, will be represented by an interface redesign that distinguishes between Snapchat friends and professional content creators. Creators who have large followings, including so-called verified Snapchatters, will now, for the first time, have access to a variety of metrics, including engagement, demographics and story views, by year, month or week as well as how long viewers spent with each story. Continue reading Snap Offers Metrics for Creators to Avoid Exodus to Instagram

Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Facebook Unveils Tools, Metrics to Improve Video Production

Not long ago, Facebook chief executive Mark Zuckerberg predicted that video would be the dominant means of communication on the social platform. To give that goal a leg up, the company unveiled tools to help video creators improve the odds of engaging audiences. The video analytics include the ability to break down minutes of a video view by age, gender and geographic location. Facebook also introduced tools to help creators tell stories with 360 videos, by enabling a “guide” of story points that viewers can opt to follow. Continue reading Facebook Unveils Tools, Metrics to Improve Video Production

Instagram to Offer Business Tools Including Profiles, Analytics

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics